Platform

Learn how to optimize your SMS and MMS campaigns with our SMS/MMS campaign best practices. SMS marketing can be an incredibly powerful way to connect with your customers in a natural and intuitive manner that is non-disruptive to the recipient. The open rate for SMS is almost 98%, which is incredibly high. Given that text Read More

Learn how to optimize your push campaigns with our push notification best practices. One of the most effective ways to boost engagement and retention is through a well-executed push notification strategy. Great push notifications are three things: timely, personal, and actionable. A great push notification that enhances the customer-brand relationship is almost always the result Read More

Learn how to optimize your web push campaigns with our web push best practices. Web push notifications deliver messages to end users through desktop and mobile browsers. If you don’t have an app, you can still reach your customers with targeted, personalized content. This will drive engagement, retention, and conversion. From promotions to purchased-based communications, Read More

Learn how to optimize your email campaigns with our email best practices. Email is still one of the most effective ways to communicate with your customers. It provides immediate, timely, and relevant value to their personal journey by reaching them via their inbox, whether on desktop or mobile. Email offers the same flexibility from a Read More

Learn how to optimize your customer’s in-app communications experience with our mobile campaign best practices. Swrve gives you two options for communicating with your customers while they’re using your app: predesigned, interstitial-type in-app messages and customizable, interactive Conversations. This article discusses some best practices for optimizing your in-app message and Conversation campaigns to drive measurable Read More