Swrve’s Campaign center has two options for viewing your email or SMS campaign results. Use the available filters to customize your campaigns view, for example, by state or channel.
- To expand the campaign summary card and view high-level metrics of a specific campaign, select View metrics .
- To view a more detailed report, on the Actions menu, select View Campaign, and then on the Campaigns screen, select View Report.
Understanding your campaign reports
The Campaign Report screen displays campaign details and channel-based metrics for your email or third-party campaigns. It also displays Swrve’s default tracking metrics and results for any custom goals selected when creating the campaign.
The first line of the report displays general campaign information:
- Campaign name: The name given to the campaign.
- Channel: The campaign delivery channel.
- Campaign status: The current status of the campaign. For more information about the different campaign states, see Managing your campaigns.
- Created on: The date the campaign was created.
- Sent: The date and time the campaign was sent if a one-time campaign, or last sent if a recurring campaign.
Depending on the campaign channel, the next row of the report displays overall totals for the following performance indicators, from the start of the campaign. Select a tab below to view details for the campaign channel.
- Audience: The total number of users the email was sent to and the percentage of your total user base the audience represents.
- Delivered: The number of emails that were successfully delivered to recipients as a total count and the percentage of the audience.
- Unique opens: The number of emails that were opened by recipients as a total count and the percentage of the number delivered.
- Unique clicks: The number of emails where the recipient clicked a link within the message as a total count and the percentage of the number opened.
To view Campaign report diagnostics, select the info icon under the Audience total.
The diagnostics show a breakdown of:
- The total number of messages sent from Swrve to the email provider.
- The total number of messages that were rejected and the associated rejection reasons.
- The total number of messages that could not be sent.
- Audience: The total number of users the message was sent to and the percentage of your total user base the audience represents.
- Sent: The number of messages successfully sent as a total count and the percentage of the audience.
- Delivered: The total number of messages successfully delivered to users as a total count and the percentage of the number sent.
Campaign goal metrics
This section displays results for the default and custom goals included in your campaign. Depending on the campaign channel, select the user cohort link (for example, After Delivered, After Open, After Click) to view the metrics for that cohort.
- Time engaged: The average number of minutes spent in app by users after either receiving or engaging with the message.
- No. of sessions: The average number of individual sessions of users after receiving or engaging with the message.
- Revenue: The total revenue generated for the campaign for each user cohort.
- Custom goals: The total number of each custom goal (for example, event count, items purchased) for each user cohort.
More key metrics
The More key metrics section displays additional channel-specific metrics.
- Bounced: Number of users where the message was bounced because the receiving server could not or would not accept the message.
- Spam report: Number of users who marked the message as spam.
- Processed: Number of users where the message has been received by the server and is ready to be delivered.
- Dropped: Number of users where the message was dropped due to one of the following reasons:
- Invalid SMTPAPI header
- Spam Content (if spam checker app enabled)
- Unsubscribed Address
- Bounced Address
- Spam Reporting Address
- Recipient List over Package Quota.
- Deferred: Number of users where the recipient’s email server temporarily rejected the message.
- Failed: Number of users where the message failed to be sent. This can happen for various reasons including queue overflows, account suspensions, and media errors (in the case of MMS).
- Queued: Number of users where the API request to send a message was successful and the message is queued to be sent out. This is the initial status when you are not using a Messaging Service.
- Undelivered: Number of users where Twilio received a delivery receipt indicating that the message was not delivered. This can happen for a number of reasons including carrier content filtering, availability of the destination device, and so on.
- Manage your campaigns from the Swrve Campaign center. For more information, see Managing your campaigns.