• Intro to In-App Messages

  • Swrve’s in-app messaging service enables you to talk directly to key user segments by creating and managing in-app messages. For example, you can: Improve conversion – Send time-limited offers to users who have interacted with the app for a specific period of time, visited the shop at least three times, but not converted. Assist users Read More


  • Creating In-App Messages

  • The in-app message workflow enables you to create, customize, preview and test in-app messages. There are five sets of steps involved in creating an in-app message: Select a message template. Add your message content. Define the target audience for your message and set the message trigger rules. Select custom goals to report the engagement or Read More


  • A/B Testing In-App Messages

  • Swrve’s A/B testing of in-app messages feature enables you to test and track up to 10 variations per message. When creating a new in-app message, use the A/B test feature to: Create up to 10 message variants and measure user response to different background images or call to action (CTA) buttons. Track and compare how Read More


  • QA Testing In-App Messages

  • Swrve’s in-app message QA testing functionality has two main purposes: Your development team can use it to send test messages to your QA devices to ensure that in-app messaging is up and running before you create your first message. You can use it to test out new in-app messages before you commit to launching them. Read More


  • Managing In-App Messages

  • Swrve provides two main views to enable you to manage in-app messages: The In-App Messages overview screen provides an individual summary of all of your in-app messages, grouped by status. The individual in-app message screen provides a detailed view of a particular in-app message. To view the In-App Messages screen, on the Campaigns menu, click In-App Read More


  • In-App Messaging Best Practices

  • This article provides suggestions about how to optimize your in-app messages. It covers best practices for the following: General design guidelines. Message creation. Message artwork. Targeting users. Configuring message display triggers. Selecting campaign goals to track and report on. A/B testing your in-app messages. General Guidelines The following are general guidelines for designing in-app messages: Read More