Last modified September 20, 2019 by Shelly Wolfe

Managing Adaptors

Swrve Amplify integrates with external data applications and marketing software services via Adaptors. The Adaptors screen displays the Adaptors that are available and that are activated for your app.

Manage Adaptors screen

You can perform the following actions on the Adaptors screen:

  • Search for or sort the list of Adaptors by category or data flow (outbound or inbound).
  • Configure a new or existing adaptor by clicking the Configure link on the Adaptor card.

Configuring adaptors

The following table summarizes the adaptors that are currently available, and the actions possible with each adaptor. For instructions on how to configure a particular adaptor, click the Adaptor name link.

Adaptor Description Actions Available
Amplitude Amplitude is an analytics provider that helps companies gain valuable insights from user behavior. Send Attribution
Track Event
Update User Profile
Custom Generic adaptor with REST interface. This adaptor may be configured to interface with your in-house system(s). Web Service Request
FTP Generic adaptor that enables you to import CSV data from your CRM or in-house system from an FTP or SFTP server. User Profile Management
Mailchimp Mailchimp is an online email marketing solution that enables you to manage subscribers, send emails and track results. Marketing Emails
Mailjet Mailjet is a transactional email delivery and list management service. Transactional Emails
Marketing Emails
Mandrill Mandrill is an email infrastructure service offered as an add-on for Mailchimp that enables you to send personalized, one-to-one e-commerce emails, or automated transactional emails. Transactional Emails
Marketo Marketo is a marketing automation platform. Manage User Leads
Oracle Eloqua Oracle Eloqua is a marketing automation platform that enables marketers to plan and execute campaigns while delivering a personalized customer experience for their prospects. Contacts Management
Responsys As part of Oracle’s Marketing Cloud, Responsys gives marketing teams the tools needed to deliver relevant, engaging experiences to their customers across devices, channels and lifecycles. Email Marketing
Roost Roost is a web push notification delivery and management service that enables you to send highly targeted and relevant messages to your website users. Web Push Notification
Salesforce Marketing Cloud Salesforce Marketing Cloud (formerly ExactTarget), is a cloud computing and social enterprise customer relationship manager (CRM) that enables you to connect to your customers with email, mobile, social, Web experiences and advertising. Contact Management
Transactional Emails
Marketing Emails
SendGrid SendGrid is a transactional email delivery and list management service. Transactional Emails
Marketing Emails
Swrve Built-in adaptor to reuse Swrve engagement features or update analytics or user properties, after processing events from the third-party software systems. Send Events
User Profile Management
Push Notification
Twilio Twilio is a cloud communications platform that enables you to embed messaging, voice, video, and authentication into your app. SMS/MMS Messaging

(Note: Individual Adaptor pages are currently under development. If you need information regarding Adaptor configuration that isn’t yet available, please contact your CSM at

Next steps

  • Configure a new or existing Adaptor. For instructions on how to configure individual Adaptors, click the Adaptor name link in the above table.
  • Set up rules to manage the flow of data between an Adaptor and Swrve. For more information, see Creating Amplify rules.