Last modified March 26, 2019 by Shelly Wolfe

Scheduling your campaigns

Send the right message to the right customers at the right time with Swrve’s flexible campaign scheduling options.

The final stage of creating your campaign is schedule the delivery date, time, and frequency. There are multiple delivery options, including one time only or recurring, with options to send immediately, send at optimal times for your users, or schedule future dates and times.

Our new streamlined campaign flow is currently available for email and SMS campaigns as part of our Early Access program. To have this feature enabled for your app, contact your CSM at support@swrve.com.

Scheduling a batch campaign

To view scheduling options from the campaign build screen, on the Schedule block, select edit .

On the Schedule your campaign screen, select the frequency for sending your campaign. The options are One time only or Recurring.

One time only

To send your campaign as a one-time occurrence, select One time only and then select your scheduling options:

  • As soon as possible: To send your campaign as soon as possible after launching, select As soon as possible, then select Save.
  • On a specific date: To schedule your batch campaign for a set delivery date and time, follow the steps below:

Step 1: Select On a specific date.

Schedule your campaign

Step 2: Select the date box and start date from the calendar.

Step 3: In the next box, select the time at which to send the campaign. The options are:

  • At the same time worldwide: Select a time from the list at which the campaign is sent to all users at the same time, in your company’s time zone.
  • At specific local time of the user: Select a time from the list at which the campaign is sent in the user’s local time zone.
  • At user’s optimal time: Swrve runs a proprietary algorithm that analyzes user behavior to calculate the optimal time, on a per-user basis, to send them the campaign. Select the timeframe over which to send the message at the user’s optimal time. The options are:
    • Send the campaign at the optimal time for each user within a set window in the user’s local time.
    • Send the campaign at the optimal time for the user within a 24-hour time period (that is, 24 hours on the date you selected, in your company’s time zone).

Recurring

To send your campaigns repeatedly over the course of weeks and months, on specific days as required, select Recurring and then select your scheduling options. The soonest you can launch a recurring campaign is the next day.

Recurring schedule

Step 1: Select an option to specify the time at which the notification should be sent (either daily or on the selected day(s), if applicable). The options are:

  • At the same time worldwide: Select a time from the list at which the campaign is sent to all users at the same time, in your company’s time zone.
  • At specific local time of the user: Select a time from the list at which the campaign is sent in the user’s local time zone.
  • At user’s optimal time: Swrve runs a proprietary algorithm that analyzes user behavior to calculate the optimal time, on a per-user basis, to send them the campaign. Select the timeframe over which to send the message at the user’s optimal time. The options are:
    • Send the campaign at the optimal time for each user within a set window in the user’s local time.
    • Send the campaign at the optimal time for the user within a 24-hour time period (that is, 24 hours on the date you selected, in your company’s time zone).

Step 2: Select the days you want the campaign to repeat over. You can select just one day, any combination of days, or a full week.

Step 3: In the Start box, select a date for the campaign to begin. If you have selected a specific day or number of days, you must ensure that the date(s) chosen correspond with the day(s) selected.

Step 4: Select the End date for the campaign from the On a specific date calendar, or leave the selection at the default Never – keep as on-going campaign to set the campaign as ongoing.

Step 5: When you have entered all the scheduling details, to save your settings and return to the campaign build screen, select Save. The “Your campaign has been updated” notification confirms the campaign schedule is set.


Launching your campaign

If you have no further changes to your campaign, on the campaign build screen, select Launch campaign.


Next steps

  • View results and reports for your campaign or change the status. For more information, see Managing your campaigns.