• Email and SMS campaign reports

  • Swrve’s Campaign center has two options for viewing your email or SMS campaign results. Use the available filters to customize your campaigns view, for example, by state or channel. To expand the campaign summary card and view high-level metrics of a specific campaign, select View metrics . To view a more detailed report, on the Read More


  • Downloading campaign reports

  • Build and download CSV files of your campaign reports and include any number of campaign types and states in your reports, for either a fixed or custom date range. To access the Download Campaign Reports screen, from the Campaigns center, select Download campaign csv . Creating CSV downloads To create a CSV file of your campaign Read More


  • Campaign holdout experiments

  • Swrve’s holdout experiments enable you to automatically exclude a percentage of new users from new campaigns to compare the projected uplift in key metrics between users not exposed to marketing campaigns (holdout group) versus those who are (treatment group). To access the Holdout Experiments screen, on the Analytics menu, select Holdout experiments. To start or stop a holdout experiment or Read More