Last modified March 21, 2019 by Gordon Glauser

Managing in-app messages

Swrve’s Campaign center has two options for viewing your in-app message campaign results. To display only your in-app message campaigns, filter your campaign view by state and channel.

  • To expand the campaign card and view high-level metrics of a specific campaign, select View metrics Campaign reports.
  • To view a more detailed campaign report, on the Actions  menu, select View Campaign.

In-app message campaign summary

You can perform the following actions in the Campaigns center:

  • Create a new in-app message campaign. For more information, see Creating in-app messages.
  • Delete an in-app message in Draft status by selecting Delete campaign from the Actions  menu on the campaign summary.
  • Create a copy of an in-app message by selecting Duplicate campaign from the Actions  menu on the campaign summary.
  • Create and download a CSV file of the results for all of your campaigns. For more information, see Downloading campaign reports.

In-app message status

The in-app message status can be one of the following:

  • Draft – the in-app message was created but not launched.
  • Pending/Scheduled – the in-app message was launched but has not yet reached its scheduled activation time.
  • Active – the in-app message was launched and is currently being delivered.
  • Inactive – the active in-app message is paused.
  • Archived – the in-app message is archived.

Managing your in-app message campaigns

To view the detailed report for a particular in-app message, on the Actions  menu, select View Campaign.

Sample in-app message campaign report

Depending on the message status, you can perform the following actions on the individual in-app message screen.

  • Edit, schedule and launch a campaign in Draft status.
  • Unschedule a Scheduled campaign, and then edit and reschedule or launch it.
  • Select Pause & Edit to pause an Active campaign, and then edit, schedule, and relaunch it.
  • Select End Message to end and automatically archive an Active campaign.
  • Select Duplicate this campaign to create a copy of a campaign.
  • Select Delete this campaign to delete a draft campaign.

Viewing campaign details

For in-app messages in any status other than Draft or Scheduled, the individual message screen displays a detailed report of your in-app message campaign results (Campaign Report tab) and an overview of the message content (Message Details tab). If your in-app message includes multiple variants, the graphs display the results for each variant in the corresponding color.

Campaign report tab

The Campaign Report tab displays the default tracking metrics as well as any custom goals you selected when creating the in-app message. The top of the report displays overall totals for the following performance indicators, from the start of the campaign:

  • Users – the number of users exposed to the campaign.
  • Impressions – the total number of times the message was shown (for example, the same user may see the message multiple times).
  • Clicks – the number of times users who viewed the message clicked one of the following:
    • The install button (if your message contains a button which prompts users to install your app).
    • The custom button (if your message contains a button which directs users to a custom location by means of a deeplink).
  • Click-through Rate – the percentage of impressions that resulted in a click.

Below the campaign totals, the Engagement Metrics section displays a bar graph of the default and custom metrics for users who both saw (After Seeing) and clicked (After Clicking) the message, broken down by message variant, if applicable. Select the associated button to switch between the two views. The engagement metrics are:

  • Click-through Rate – Same as above.
  • Subsequent Time in App – The average number of minutes spent in app by users after either seeing or clicking the in-app message.
  • Subsequent Number of Sessions – The average number of individual sessions of users after either seeing or clicking the in-app message.
  • Revenue – The average revenue generated per user after either seeing or clicking the in-app message.
  • Primary and secondary campaign goals – If set, displays the average number of goals triggered per user after either seeing or clicking the in-app message. These goals are typically specific events or purchases.

The Metrics Over Time section displays a line graph of various KPIs for the in-app message campaign, including the default metrics, custom goals and standard KPIs. You can also choose to view results for impressed and clicked users by selecting After Seeing or After Clicking. The graph includes the following features:

  • View results for a selection of KPIs. Select an option from the KPI list to display the related graph.
  • View the results for Last week, Last month or All time by selecting the related link.
  • Download a CSV file of the selected KPI results by selecting the Download CSV button.
  • If your message includes multiple variants, each variant displays as a separate line on the graph. Select the variant letter to remove the line from graph view.

Message Details tab

The Message Details tab displays an overview of the message content, target criteria, triggers and campaign goals, if selected. If the message includes A/B testing, select a variant tab to display the overview of the message content for that variant.


Next steps