• Intro to Location-Based Campaigns

  • Swrve’s Location-based Campaigns enable you to send targeted, geo-triggered notifications to your app users. Use Location-based Campaigns to: Increase customer engagement – Target users when they enter a geofence to provide a custom welcome or inform them about local promotions. Assist users – Provide updates to users about service delays or issues related to their location. Improve conversion Read More


  • Creating Location-Based Campaigns

  • The Location-based Campaign workflow enables you to create, customize, preview and test Location-based Campaigns. There are five sets of steps involved in creating a Location-based Campaign: Select the desired geofences and notification trigger. Add your notification content. Define the target audience for your notification. Select custom goals to report the engagement or conversion of users following receipt of Read More


  • Managing Location-Based Campaigns

  • Swrve provides two main views to help you manage Location-based Campaigns: The Location-based Campaigns overview screen provides a summary of each of your campaigns, grouped by status. When you click an individual campaign, the screen displays detailed reports and results for that campaign. To view the Location-based Campaigns screen, on the Campaigns menu, click Location-based. You can Read More


  • About Geofences

  • A geofence is a virtual perimeter for a real-world geographic area that you can use to target users as part of Swrve’s Location-based Campaigns. The Geofences screen enables you to create and manage your geofences. To access the screen, on the Manage menu, click Geofences. The following example illustrates a list of geofences for London airports. Read More