Last modified March 9, 2016 by Shelly Wolfe

Intro to Location-Based Campaigns

Swrve’s geo-triggered campaigns let you send targeted, location-based notifications to your app users. Use geo-triggered campaigns to:

  • Increase customer engagement – Target users when they enter a geofence to provide a custom welcome or inform them about local promotions.
  • Assist users – Provide updates to users about service delays or issues related to their location.
  • Improve conversion – Send location-specific offers to users who are within the range of a selected geofence.
  • Cross-promote – Generate additional revenue by promoting similar products using audience targeting. Use deeplinks to send the user to any desired location, such as a website, social network or other title in your portfolio.


Geo-triggered campaigns include all of Swrve’s existing analytic capabilities, enabling you create and track custom engagement goals and providing detailed reports of the results. In addition, Swrve enables you to specify the precise point at which notifications are received and limit notification frequency and repetition.

The Swrve Locations SDK has been replaced by our new Geo SDK, which is currently available as part of our Early Access program. For information about integrating the Swrve Geo SDK and creating geo-triggered campaigns, contact your Customer Success Manager at