• Intro to User Databases

  • The architecture of the Swrve segmentation and analytics service results in the creation of internal user profiles. Taken together, these user profiles form a user database (User DB) which is used internally by Swrve for segmenting users. Swrve enables you to download the User DB for the purpose of ad-hoc analysis. The User DB contains Read More


  • Manually downloading user DBs

  • You can manually import User DB CSV files into a local database or reporting tool to run ad-hoc data-mining queries. Download different data sets of your user profiles on the User DB Downloads screen. Data sets are updated daily to reflect the latest cumulative state of your users from all time. Swrve provides data sets Read More


  • Automating User DB Imports

  • Tutorial objective: Automate the download and import of User DB data sets from Swrve. If you are using the Swrve Insights hosted solution, you can skip this tutorial as Swrve already loads all of this data. This tutorial provides examples of how to automate the download and import of User DB data sets from Swrve. The below Read More


  • User Acquisition Analysis

  • The Swrve Dashboard provides powerful, actionable insights into your users’ behavior. In particular, the User Acquisition report enables many Swrve customers to make data-driven decisions about their marketing strategies. However, as customers learn more about their users they often want to perform deeper analysis than what’s available in the dashboard. The Swrve User DB data enables you to Read More


  • Export Facebook Custom Audiences

  • The Swrve Dashboard provides powerful, actionable insights into your users’ behavior and enables you to use this data to engage and re-engage the user. It is also useful to use Swrve data to re-engage users outside the Swrve platform or find corresponding audiences using tools like Facebook’s Custom Audiences. The Swrve User DB data enables you to do this. This Read More