• Intro to Analytics

  • Swrve’s analytics capabilities ensure you always have total visibility over how your campaigns are performing and what you need to change. Swrve enables you not only to track KPIs but also keep a close eye on how A/B tests, changes to user experience, and in-app marketing campaigns are affecting the numbers that matter. The Reports Read More


  • Trend Reports (New!)

  • Swrve’s new Trend Reports let you create and manage reports that compare various metrics over time for all your users or selected groups of users. You can now compare app-level metrics, such as key performance indicators (KPIs), event counts and item purchases, with individual campaign metrics, letting you quickly see how different campaigns are impacting Read More


  • The KPI Metrics Dashboard

  • If selected as your default dashboard, the KPI Metrics dashboard is the first screen that displays when you select an app on the Apps screen. The KPI Metrics dashboard enables you to monitor and analyze your app’s performance over the past 24 hours. The KPI Metrics dashboard contains the following three sections: Dashboard header Activity and monetization Read More


  • Intro to KPIs

  • Key Performance Indicators (KPIs) are useful metrics for gaining insight into the behavior of your app in a variety of different ways. Swrve KPIs enable you to monitor and analyze monetization, new user retention and reengagement, in-app currency flows, item sales and session statistics. You can access all Swrve KPI data, in customizable graph format, Read More


  • KPI Charts Report

  • The KPI Charts report enables you to view, in graph form, selected key performance indicator (KPI) data for particular segments of users over a selected time range. For example, you can monitor the number of daily active users, the number of users who spent money in your app or the total number of items purchased Read More


  • KPI Definitions

  • Swrve measures a variety of key performance indicators (KPIs) that help you gain valuable insights into the behavior of your app users. This article provides a full list of KPI definitions. For more information about the various KPI reports available in Swrve, see Intro to Analytics. KPI Description DAU The number of daily active users. Read More


  • Events Report

  • The Events report provides two screens to enable you to monitor events: The Events screen enables you to track all the events that have been sent from your app to Swrve. The Event Details screen enables you to drill down to view additional details for a particular event. Events Screen To access the Events screen, on Read More


  • Top Items Report

  • The Top Items screen enables you to track your top-selling items in terms of both real currency (USD) and any virtual currencies you have set up. You can track your top-selling items by unit sales, by currency spent and by items most commonly purchased after users have bought virtual currency. By monitoring your top-selling items, Read More


  • Item Charts Report

  • The Item Charts screen enables you to track the performance of items in terms of the number of items sold and the currency spent. You can track items individually or by group (item filter) and you can select a particular user segment or currency for which you want to view data. By monitoring items, you Read More


  • Funnels Report

  • The Funnels screen displays select app funnels in graphical and tabular format. A funnel represents the linear flow through a sequence of selected app events (sent from the app to the Swrve service) to enable you to identify drop-offs. To access the Funnels screen, on the Reports menu, click Funnels. You can perform the following actions to customize the Read More