The architecture of the Swrve segmentation and analytics service results in the creation of internal user profiles. Taken together, these user profiles form a user database (User DB) which is used internally by Swrve for segmenting users.
Swrve enables you to download the User DB for the purpose of ad-hoc analysis. The User DB contains a raw data set of your app’s users. This article describes the data available.
This information is available to download from the User DB Downloads screen in the Swrve dashboard. Alternatively, the User DB Export API call enables you to automate the download. For more information, see the Swrve Export API Guide.
The data is formatted as CSV data that you can import into MySQL and Redshift databases. Smaller samples of the data are available in a CSV format that is compatible with Microsoft Excel, Google Docs, Tableau and other tools.
Available Data Sets
The rich data set provided by Swrve covers the following properties sets for each user:
|PROPERTY TYPE||Description||FILE & TABLE NAMING CONVENTION|
|Swrve User Properties||Generic properties that Swrve records about all users, last active date, spend, minutes in app, device dimension.||swrve_properties|
|Custom User Properties||Any custom properties logged by your app.||custom_properties|
|Swrve Events||Any default Swrve events triggered and how often.||swrve_events_fired|
|Custom Events||Any custom events triggered and how often.||events_fired|
|Segment Membership||The segments of which they are currently members.||segment_membership|
|Items Purchased||The items they have purchased and how many of each.||items_purchased|
|A/B Test Exposure||The A/B tests to which they have been exposed and which variant or control they have been served.||abtest_exposure|
|All Properties (User Sample only)||A combined file containing all of the above properties for each user in the sample.||swrve_fat_dataset|
Once you import the data to your local database, you can run ad-hoc queries for data mining and reporting purposes.
- Download a user data set from Swrve. For more information, see Manually Downloading User DBs.
- View sample user DB queries. For more information, see User DB Schema and Sample Queries.
- Learn how to download data sets and import them into your database by following the user DB tutorials. For more information, see Automating User DB Imports.