The Events report provides two screens to enable you to monitor events:
- The Events screen enables you to track all the events that have been sent from your app to Swrve.
- The Event Details screen enables you to drill down to view additional details for a particular event.
To access the Events screen, on the Reports menu, click Events.
The columns in the report show how many times the event was sent in the past day, week, month and year, and when the event was first and last seen by Swrve. Events are displayed as rows in the table and are contained within expandable nodes in accordance with dot hierarchy. For example, to access the Swrve.session.start event in the image above, first expand the Swrve node and then expand the session sub-node.
You can customize the report by user segment by selecting a segment from the View by segment list.
To view all archived events, click View archived events at the bottom of the report. For more information on archiving and managing your events, see Managing Events.
Event Details Screen
To view additional details for an event, navigate to the lowest layer in the dot hierarchy for the event in question (for example, to access the Swrve.session.start event, navigate to Swrve > session > start) and click the event name (start in this example). The Event Details screen is displayed.
The main graph on the Event Details screen displays the number of times the event in question was sent over time. The Payload Distribution chart (or payload histogram) enables you to capture the state of your users at the time the event was fired. For example, your development team might configure an access_store event with a screen payload key that tracks the different app screens from which users can access your store. If the screen payload key has three values (Tutorial screen, Main Menu screen and Results screen), then the Payload Distribution chart displays the following if this payload key is selected as the basis of the chart:
- The number of times the access_store event was fired from each of the three screens.
- The number of times the access_store event was fired from each screen expressed as a percentage of the total number of times the event was fired from all three screens.
You can perform the following actions to customize the data displayed on the Event Details screen:
- Select the user segment on which the data is based.
- Define the time range for which the data is generated.
- Select the payload key on which the Payload Distribution chart is based (provided that you have not selected a user segment).
In addition, you can perform the following actions on the Event Details screen:
- Print the Event Details graph and Payload Distribution chart.
- Save the Event Details graph and Payload Distribution chart.
Event Details Report Update Frequency
Swrve updates the event charts on the Event Details screen continuously — generally more than once an hour, and usually as frequently as every few minutes. Due to the manner in which Swrve handles large volumes of event data, statistics are not displayed for approximately the last 60 minutes. The data in the Payload Distribution chart is calculated at a slightly lower priority than the total event count in the main graph, so you may sometimes experience a lag between the numbers reported between the two.
Customizing Event Detail Graph Data
To customize the data included in your your Event Details graph and Payload Distribution chart:
- Select the User Segment for which you want to view data.
- Define the time range for which the data is generated. You can either manually define the time range by entering it in the From and To calendar fields or you can click one of the following links:
- Last week
- Last month
- Last year
- On the Payload key list, select the payload key for which you want to view payload values.
Additional Event Detail Actions
The following sections provide information about the additional actions you can perform on the Event Details screen.
Printing Graph and Chart Data
To print the graph or chart, on the menu in the top right-hand corner of the graph or chart, click Print. Depending on the type of browser you are using, the print screen or print dialog box displays. Define your required print settings and print the report.
Saving Graph Data in CSV Format
To save the graph or chart data in comma-separated values (CSV) file format, on the menu in the top right-hand corner of the graph or chart, click Download CSV. The CSV file is downloaded to your local machine.