The most powerful aspect of Swrve KPIs is segmentation—view KPI data for all users of your app or for any individual segment you have created to track a specific behavioral segment of users. Simultaneously view any number of KPIs against any combination of segments or campaigns (including the default All Users segment), for any period of time, with Swrve Trend Reports.
For a full list of the individual KPI definitions, see KPI definitions.
More information about the retention KPIs, reengagement KPIs, the currency given and currency purchased KPIs and the session count, session length and playtime KPIs is available in the FAQ section of the documentation.
Partial KPI data
The values of most KPIs are updated progressively throughout the current day. As a result, most KPIs approach their final value at midnight on the current day and the final values are determined at the end of the current day (00:00). If the end of the current day has not yet been reached, the KPI data is partial data. The only exceptions to this rule are KPIs that depend on activities that occur in the future, such as retention or re-engagement KPIs.
Partial KPI data is represented as a dotted line on the KPI graph and all KPI and segment data in the data point marker tooltip is specified as partial data.
KPI update frequency
Swrve updates KPIs continuously—generally more frequently than once per hour but usually as often as every few minutes. There is a 90-minute delay from the time an event is sent from your app to the time Swrve displays this data in your dashboard. For example, if a user starts using your app at 10:00 PDT (Pacific Daylight Time), the session is displayed in Swrve at approximately 11:30 PDT.
KPI data granularity
Swrve displays and exports KPI data differently, depending on the level of granularity you are interested in seeing. Swrve enables you to view KPI data in your Trend Reports in one of the following three modes of data granularity:
- 24 hour rolling (Values are summed and reported for the most recent 24-hour period up to the most complete hour for the selected date range).
For detailed information about KPI data granularity, see Trend Reports.
- Create customized reports to monitor any combination of KPI data. For more information, see Trend Reports.