Last modified November 22, 2014 by Gordon Glauser

The KPI Metrics Dashboard

If selected as your default dashboard, the KPI Metrics dashboard is the first screen that displays when you select an app on the Apps Overview screen. The KPI Metrics dashboard enables you to monitor and analyze your app’s performance over the past 24 hours.

The KPI Metrics dashboard contains the following three sections:

  • Dashboard header
  • Activity and monetization KPI graphs
  • Session and top selling items charts
Swrve’s User Lifecycle dashboard displays an out-of-the-box breakdown of your users against a standard app lifecycle covering six states (new, evaluating, engaged, bounced, lapsing, disappearing). To access the User Lifecycle dashboard, under the App Dashboards menu, click User Lifecycle. To set either dashboard as your default for future viewing, click the Set as default dashboard link. You can change your default dashboard at any time. For more information on the User Lifecycle dashboard, see About User Lifecycles.

Dashboard Header

KPI Metrics header

The KPI Metrics dashboard header displays the following basic information about the current app:

  • The recent unique users (new users) for the past 24 hours.
  • The total number of users that Swrve has recorded for the current app.
  • The number of segments defined. This figure excludes archived segments.
  • The number of resource A/B tests created. This figure excludes archived A/B tests.

KPI Graphs

KPI Metrics graphs

The Activity KPI graphs provide key metrics relating to new users, daily active users (DAU) and user retention. The Monetization graphs provide revenue metrics that tell you how well your users are currently converting in addition to the total revenue and number of purchases made by those users.

Each KPI graph contains the following data measurement items:

  • Number value – displays the total value of the KPI over the past 24 hours.
  • Percentage value – displays the percentage increase (green) or decrease (red) in the performance of the KPI over the past 24 hours compared to the performance of the KPI in the same 24-hour period one week ago.
  • Blue sparkline – displays the trend in the KPI value over the previous 24 hours.
  • Grey sparkline  – displays the trend in the KPI value over the same 24 hour period one week ago.

Click a KPI graph to access the KPI Charts screen where you can analyze the data in greater detail. For more information about the KPI Charts screen, see KPI Charts Report.

For information about changing how revenue KPIs are reported in Swrve, see How Do I Configure How Revenue is Reported?

The retention KPIs are not calculated for the previous 24 hours. The blue sparkline in the Day 1 Retention graph displays data from 1 day ago, while the grey sparkline displays the same 24-hour period one week earlier. The Day 7 Retention graph displays data from 7 days ago versus the same 24-hour period one week earlier. The Day 30 Retention graph displays data from 30 days ago versus the same 24-hour period one week earlier.

Session and Top Selling Items Charts

KPI Metrics charts

The Sessions bar chart displays the total number of sessions and the average length of a session over the past 24 hours. Hovering your mouse over a bar displays a tooltip that details the exact number of sessions and the average session length for that hour.

The Top Selling Items section chart displays the most frequently purchased items in the current app over the past 14 days. You can filter the item sales by the currency (such as coins, gold or gems) used to purchase the items. Hovering your mouse over a bar section for a particular day displays a tooltip that details the name of the item and the total number of sales for that item.


Next Steps