Last modified November 2, 2018 by Gordon Glauser

What metrics should I check every morning?

Swrve offers many ways to graph, list, visualize, and export the metrics that help you make money. There are a few KPIs that you should review daily to answer questions such as:

  • How much money am I making?
  • Am I gaining new customers?
  • Are my users churning?

To view this information in Swrve, create a Trend Report with the following KPIs added:

  • $ Revenue
  • DAU (Daily Active Users)
  • New Users

You can add your own annotations to track key app events. For more information, see Intro to analytics.

For more information about creating Trend Reports, see Trend Reports.