Last modified November 22, 2014 by Gordon Glauser

What Metrics Should I Check Every Morning?

The Swrve service offers many ways to graph, list, visualize and export the metrics that help you make money. There are a few KPIs that you should review daily to answer questions such as:

  • How much money am I making?
  • Am I gaining new customers?
  • Are my users churning?

To view this information in Swrve, save a daily KPI report with the following KPIs added:

  • $ Revenue
  • DAU (Daily Active Users)
  • New Users

You can add your own annotations to track key app events. For more information, see Intro to Analytics.

For more information about the KPI Charts report, see KPI Charts report.