How do I target my audience using date user properties?

As of Swrve SDK version 4.7, target and track your audience based on the date and time of custom user properties with date-typed user properties. For example, target users who have an upcoming event, such as a flight or concert, or ask customers to leave a review a few days after an event, such as Read More

How do I target my audience using event recency?

Swrve’s audience filter tool enables you to define multiple filters and highly customize the targeting of your resource A/B tests, in-app messages, conversations and push notification campaigns. You can use event recency filters and operators to target and track your audience based on the recency of custom events or purchases; for example, users who have or Read More

How does Swrve calculate new user counts?

This article covers frequently asked questions about new user counts. What does Swrve consider a new user? Swrve calculates new users by taking all of the event data for a given day and counting those users who were not already active. Swrve also calculates new users on an hourly and monthly basis, available via the Swrve Export API. Read More

How do I configure how revenue is reported?

You can configure how revenue is reported on the Report Settings screen, in the Reporting Revenue section. On the Settings menu, select Report Settings. The Multiplier field defines the multiplier to be applied to the default currency (USD) for reporting revenue KPIs. The default value is 1.0. This means that every dollar sold is represented 1:1 in Read More

How do I find out if my economy is balanced?

Use the currency-based KPIs to identify whether users have too much (sources) or too little (sinks) virtual currency. With too much virtual currency on their hands, users don’t buy enough currency. With too little currency, they get needlessly frustrated. Currency-based KPIs track how much virtual currency is being purchased, given (by the app), and spent Read More

How do I track revenue?

Revenue tracking enables you to answer the following questions: How much money did I make today? How many users generated that revenue? How many of those users were first-time payers? Tracking revenue To track revenue, create a Trend Report that includes the following revenue tracking KPIs: $ Revenue Daily Paying Users Conversions Average Revenue per User Read More

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