Campaigns FAQ

How does Swrve handle offline users for A/B tests?

A user must be online at least once after a test begins to receive new resource data from Swrve. Once this happens, they are placed in a test variant (if eligible) and the Swrve SDK uses the relevant resource attributes for that variant. Once you end an A/B test, the user must go online at Read More

QA users and in-app message rules

To make it easy to test your customers’ end-to-end experience, Swrve allows QA devices to bypass certain rules that apply to app users when the campaign is live. Audience filters When previewing an in-app message, a QA device does not need to fulfill audience filter requirements. This saves you time trying to create the specific user behavior and history required to Read More

How do I target my audience using event recency?

Swrve’s audience filter tool enables you to define multiple filters and highly customize the targeting of your resource A/B tests, in-app messages, conversations and push notification campaigns. You can use event recency filters and operators to target and track your audience based on the recency of custom events or purchases; for example, users who have or Read More

How do I target my audience using date user properties?

As of Swrve SDK version 4.7, target and track your audience based on the date and time of custom user properties with date-typed user properties. For example, target users who have an upcoming event, such as a flight or concert, or ask customers to leave a review a few days after an event, such as Read More

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