Campaigns FAQ

Targeting users by churn propensity

Target your users based on their risk of churning with Swrve’s new churn propensity user property. What are churn propensity scores? Swrve generates a score for each user who has not already churned from your app on a scale of 0 to 100 indicating how likely they are to churn—that is, how likely they are Read More

How do I target my audience using event recency?

Swrve’s audience filter tool enables you to define multiple filters and highly customize the targeting of your resource A/B tests, in-app messages, conversations and push notification campaigns. You can use event recency filters and operators to target and track your audience based on the recency of custom events or purchases; for example, users who have or Read More

How do I target my audience using date user properties?

As of Swrve SDK version 4.7, target and track your audience based on the date and time of custom user properties with date-typed user properties. For example, target users who have an upcoming event, such as a flight or concert, or ask customers to leave a review a few days after an event, such as Read More

How do I deeplink to social media pages?

Sites such as Facebook and Twitter provide URLs that make it very easy to post, tweet and share content from outside their platform. Swrve enables you to use these URLs in your in-app messages and Conversations to create effective social campaigns that make app-referring and content-sharing directly from your app a seamless experience. Facebook To encourage users to share Read More

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