Campaigns FAQ

How do I deeplink to social media pages?

Sites such as Facebook and Twitter provide URLs that make it very easy to post, tweet and share content from outside their platform. Swrve enables you to use these URLs in your in-app messages and Conversations to create effective social campaigns that make app-referring and content-sharing directly from your app a seamless experience. Facebook To encourage users to share Read More

Targeting users by churn propensity

Target your users based on their risk of churning with Swrve’s new churn propensity feature. What are churn propensity scores? Swrve generates a score for each user who has not already churned from your app on a scale of 0 to 100 indicating how likely they are to churn within the next 30 days—that is, Read More

How do I A/B test campaigns with a control group?

After creating a Resource A/B test with a control group, target the variants in your marketing campaigns. This enables you to compare the effectiveness of your campaign(s) against a true control group. How to include a control group in campaigns Step 1: In the Campaigns center, select Create campaign. Step 2: On the Choose your marketing channel screen, select In-app message as Read More

How do I A/B test localized push notifications?

If you use the Localize feature when creating your push notifications, you cannot A/B test the same campaign. However, you can split up your user base with Swrve’s A/B test Resources tool, and then use those segments in different localized push campaigns to A/B test different push notifications. How to create push notifications for each variant Step 1: In Read More

How do I A/B test in-app message location?

After splitting up your user base with Swrve’s A/B Resources tool, you can use those segments in different campaigns to determine where your in-app message is most effective. How to create in-app messages for A/B test variants Step 1: In the Campaigns center, select Create campaign. Step 2: On the Choose your marketing channel screen, select In-app message as your campaign channel, Read More

How do I include emojis in my campaigns?

Swrve supports the use of emojis in all push notification and Conversations campaigns. Emojis in push notification campaigns Push notification campaigns include an emoji picker directly in the notification content editor. To add an emoji to your notification content, on the Add Content screen of the workflow, select the emoji  icon and use the emoji dialog Read More

How do I set up a resource A/B test to split up my user base?

Marketers can employ the A/B test Resources tool to split their user group in half (or thirds, quarters, and so forth), and use those segments in different campaigns. These steps will allow you to A/B test separate campaigns while ensuring that users are not being exposed to more than one. There are three main steps involved in splitting Read More

How do I display an in-app message only once per user?

In the Swrve SDKs, message display rules for an in-app message campaign work as expected under normal circumstances. However, there are some scenarios where a small number of users may see a campaign more than once. The SDK stores the in-app message display rules in a cache file on the user’s device. Some reasons why Read More

How do I target users based on their in-app preferences?

At times, you may want to send different kinds of push notifications to your users depending on their in-app notification settings. You can often group notifications into specific categories, as the following examples show. A banking app may have different types of notifications: Statement-related notifications, such as informing users of a low balance or notifying Read More

What happens if I edit a resource that isn’t in an A/B test?

Depending on how your engineering team integrated Swrve into your app, one of three things happens: If your app fetches data from Swrve’s get user resources endpoint, users of your app see the resource values the next time they launch your app. If your app fetches data from Swrve’s get user resources diff endpoint, users Read More

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