Target and track your audience based on the date and time of custom user properties with date-typed user properties. For example, target users who have an upcoming event, such as a flight or concert, or ask customers to leave a review a few days after an event, such as checking out of a hotel or Read More
Marketers can employ the A/B test Resources tool to split their user group in half (or thirds, quarters, and so forth), and use those segments in different campaigns. These steps will allow you to A/B test separate campaigns while ensuring that users are not being exposed to more than one. There are three main steps involved in splitting Read More
After splitting up your user base with Swrve’s A/B Resources tool, you can use those segments in different campaigns to determine where your in-app message is most effective. Create an in-app message to target A/B test variants Step 1: In the Campaigns center, select Create campaign. Step 2: On the Choose your marketing channel screen, select In-app message as your campaign channel, Read More
At times, you may want to send different kinds of push notifications to your users depending on their in-app notification settings. You can often group notifications into specific categories, as the following examples show. A banking app may have different types of notifications: Statement-related notifications, such as informing users of a low balance or notifying Read More
Swrve supports the use of emojis in all push notification and Conversations campaigns. Emojis in push notification campaigns Push notification campaigns include an emoji picker directly in the notification content editor. To add an emoji to your notification content, on the Content screen of the workflow, select the emoji icon and use the emoji dialog box to Read More
Sites such as Facebook and Twitter provide URLs that make it very easy to post, tweet and share content from outside their platform. Swrve enables you to use these URLs in your in-app messages and Conversations to create effective social campaigns that make app-referring and content-sharing directly from your app a seamless experience. Facebook To encourage users to share Read More
Target your users based on their risk of churning with Swrve’s new churn propensity feature. What are churn propensity scores? Swrve generates a score for each user who has not already churned from your app on a scale of 0 to 100 indicating how likely they are to churn within the next 30 days—that is, Read More
Depending on how your engineering team integrated Swrve into your app, one of three things happens: If your app fetches data from Swrve’s get user resources endpoint, users of your app see the resource values the next time they launch your app. If your app fetches data from Swrve’s get user resources diff endpoint, users Read More
A user must be online at least once after a test begins to receive new resource data from Swrve. Once this happens, they are placed in a test variant (if eligible) and the Swrve SDK uses the relevant resource attributes for that variant. Once you end an A/B test, the user must go online at Read More
To make it easy to test your customers’ end-to-end experience, Swrve allows QA devices to bypass certain rules that apply to app users when the campaign is live. Audience filters When previewing an in-app message, a QA device does not need to fulfill audience filter requirements. This saves you time trying to create the specific user behavior and history required to Read More