Campaigns FAQ

How do I include emojis in my campaigns?

Swrve supports the use of emojis in all push notification and Conversations campaigns. Emojis in push notification campaigns Push notification campaigns include an emoji picker directly in the notification content editor. To add an emoji to your notification content, on the Add Content screen of the workflow, select the emoji  icon and use the emoji dialog Read More

How do I set up a resource A/B test to split up my user base?

Marketers can employ the A/B test Resources tool to split their user group in half (or thirds, quarters, and so forth), and use those segments in different campaigns. These steps will allow you to A/B test separate campaigns while ensuring that users are not being exposed to more than one. There are three main steps involved in splitting Read More

How do I display an in-app message only once per user?

In the Swrve SDKs, message display rules for an in-app message campaign work as expected under normal circumstances. However, there are some scenarios where a small number of users may see a campaign more than once. The SDK stores the in-app message display rules in a cache file on the user’s device. Some reasons why Read More

How do I target users based on their in-app preferences?

At times, you may want to send different kinds of push notifications to your users depending on their in-app notification settings. You can often group notifications into specific categories, as the following examples show. A banking app may have different types of notifications: Statement-related notifications, such as informing users of a low balance or notifying Read More

What happens if I edit a resource that isn’t in an A/B test?

Depending on how your engineering team integrated Swrve into your app, one of three things happens: If your app fetches data from Swrve’s get user resources endpoint, users of your app see the resource values the next time they launch your app. If your app fetches data from Swrve’s get user resources diff endpoint, users Read More

How does Swrve handle offline users for A/B tests?

A user must be online at least once after a test begins to receive new resource data from Swrve. Once this happens, they are placed in a test variant (if eligible) and the Swrve SDK uses the relevant resource attributes for that variant. Once you end an A/B test, the user must go online at Read More

QA users and in-app message rules

To make it easy to test your customers’ end-to-end experience, Swrve allows QA devices to bypass certain rules that apply to app users when the campaign is live. Audience filters When previewing an in-app message, a QA device does not need to fulfill audience filter requirements. This saves you time trying to create the specific user behavior and history required to Read More

Targeting users by churn propensity

Target your users based on their risk of churning with Swrve’s new churn propensity user property. What are churn propensity scores? Swrve generates a score for each user who has not already churned from your app on a scale of 0 to 100 indicating how likely they are to churn—that is, how likely they are Read More

How do I target my audience using event recency?

Swrve’s audience filter tool enables you to define multiple filters and highly customize the targeting of your resource A/B tests, in-app messages, conversations and push notification campaigns. You can use event recency filters and operators to target and track your audience based on the recency of custom events or purchases; for example, users who have or Read More

How do I target my audience using date user properties?

As of Swrve SDK version 4.7, target and track your audience based on the date and time of custom user properties with date-typed user properties. For example, target users who have an upcoming event, such as a flight or concert, or ask customers to leave a review a few days after an event, such as Read More

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