Last modified October 18, 2019 by Gordon Glauser

What’s new

Find out more about the latest Swrve product and feature releases.

September 2019

Cordova (PhoneGap) support

The Swrve Cordova SDK is now available publicly and supports the same features that are available in our native iOS and Android SDKs, such as user identity, Facebook ad journeys, and geo-triggered notifications. For more information, see the Cordova integration guide.

July 2019

Localization and A/B testing for email and SMS campaigns

Communicate with users in their preferred language and determine what style of messaging appeals most to your customers with Swrve’s multilingual, multi-variant campaigns—now available for email and SMS! Use localization to display messages in the recipient’s preferred language or adapt the tone or style of a message to make it culturally appropriate and region-specific. From the same campaign, create multiple variants of a message to determine what style of messaging appeals to your users, and depending on your campaign goal, iterate on the message that gets the best response. For more information, see Localizing and A/B testing campaign content.

June 2019

Swrve campaign actions in Oracle Responsys

Build sophisticated mobile interactions or trigger events and user property updates in your Responsys Programs with Swrve’s new integration with Oracle Responsys. Use Swrve apps in your Responsys program to include Swrve push notification, in-app message or Conversation campaign in a particular customer journey, or log an event or user property back to Swrve. From Swrve, use Swrve events to trigger a Responsys program or update a Responsys Profile Extension Table with Swrve-collected data from your app. For more information, see Swrve Apps for Oracle Responsys.

May 2019

Campaign reporting enhancements

Quickly view aggregated results of your email and SMS campaigns over hourly, daily, weekly, or monthly time series with the campaign metrics explorer that is now part of all email and SMS campaign reports. Customize your report view by important campaign metrics over any combination of time series, for combined or specific groups of users. For more information, see Email and SMS campaign reports.

April 2019

Targeting users by churn propensity

Create proactive campaigns that target users before they churn with Swrve’s new churn propensity scores. For example, use churn scores to create reporting segments and campaign audiences based on simple criteria, such as low, medium, or high chance of churning. In turn, use these audiences to create more targeted campaigns to improve retention and anti-churn, as well as minimize the risk of experimental upsell campaigns. For more information, see Targeting users by churn propensity.

Geoplace API

Manage the geoplaces you use to trigger your geo-location campaigns with our new Geoplace API.  Use the Geoplace API to create, update, and delete geoplaces. For more information, see the Geoplace API guide, or contact your CSM at to have this feature enabled for your app.

G Suite single sign-on (SSO)

If you use Google’s G Suite as your email provider, they now support SSO with Swrve as a pre-integrated SAML application. For information on how to set up SSO for Swrve using your G Suite email accounts, see the G Suite Admin Help article, Swrve cloud application. For more information about using SSO with Swrve, see this FAQ or contact your CSM at

March 2019

Swrve Email

Engage with your customers across multiple channels and create personalized, targeted messages with Swrve’s new email campaigns. Customize your campaign content with reusable campaign templates and use Swrve email to create one-off or recurring campaigns for multiple use cases, such as:

  • Customer onboarding – send a welcome email to encourage a customer to complete the registration process.
  • Seasonal promotions – inform customers about an upcoming sale, targeting users who have purchased similar products or services in the past.
  • New products or features – promote the upcoming season of a TV series to users who have watched or purchased previous seasons.
  • Monthly newsletters – inform your customers about new releases or upcoming events.

For more information, see Intro to email campaigns. To be part of our Early Access program, contact your CSM at

New consolidated campaign workflow

As part of Swrve email, we’ve redesigned and consolidated our campaign building workflow. Create and track custom engagement goals, add custom campaign content or use a preconfigured template, define your target audience, and specify exactly when and how often messages are sent, all from the campaign builder page. For more information, see Campaign overview and channels.

Batch and recurring campaigns for email and SMS

Swrve’s new campaign workflow also supports creating one-time and recurring batch email or SMS campaigns as part of our integrations with SendGrid and Twilio. For more information, see Adding campaign content and Scheduling your batch campaigns.

November 2018

User identity

Track and target a user across multiple devices (for example, phone, tablet, web browser, smart TV), while also distinguishing between different users on the same device (for example, family members on a shared tablet or TV) with Swrve’s new User Identity feature. For more information, see Tracking your users with Swrve User Identity.

Facebook ad journeys

Customize your Facebook ad journey and user onboarding experience when a user installs your app from a Facebook ad with Swrve’s new Facebook ad-triggered campaigns. For example, depending on whether or not the user has already installed your app, take them directly to the app store first. When they open the app for the first time or return to the app after clicking your Facebook ad, display a custom in-app message to personalize their experience and improve conversion. For more information, see Facebook ad-triggered campaigns.

October 2018

Web SDK and push notifications

Track your users across devices and platforms, including web, and send targeted, personalized notifications to your website users with Swrve’s new web SDK and push notification campaigns. For more information, see Web push notifications.

September 2018

Smart TV SDK

Track your users across devices and platforms, including Tizen (Samsung) or webOS (LG) TV platforms, and send targeted, personalized message to your OTT users with Swrve’s new Smart TV SDK. For more information, see the Smart TV integration guide.

Audit trail

The new audit trail feature captures user activities performed on campaigns within the Swrve dashboard. Company administrators have access to these searchable and exportable logs to see what has happened on campaigns for each app and who performed those actions. Audit trails also include changes at the company level to capture changes to user access permissions. For more information, see Swrve Dashboard audit logging.

Geo-triggered campaigns

Our new version of geo-triggered campaigns include the ability to create polygon-shaped geofences giving you greater accuracy in defining your campaign trigger zone. We’ve improved the campaign flow and performance of the Geo SDK add-on. For more information, see Intro to geo-triggered campaigns.

Linking push notifications to in-app campaigns

In-app messages and Conversation campaigns now include the option to link to a related push notification campaign. Improve campaign engagement by displaying a related in-app message or conversation campaign immediately after a user engages with a push notification and quickly view the results for linked campaigns directly from the push notification campaign report. For more information about how to link your campaigns, see Linking campaigns—Push notifications to in-app.

August 2018

Swrve 3.0

Swrve’s new fresh, modern dashboard has all the rich features you expect from us but restructured to make it really easy to create, launch, and manage your campaigns from start to finish. For a tour of what’s changed, see Swrve dashboard 3.0.

Campaign management center

Swrve’s new campaign center provides a centralized, customizable view of all your campaigns. Filter your campaign view by state, channel, content, and schedule, and quickly view important details and metrics for individual campaigns without leaving the page. Create campaigns directly from the campaign center with our new simplified workflow. For more information, see Managing your campaigns.

June 2018

Payload targeting

Target your users’ historical activity on a more detailed and granular level than ever before with Swrve’s behavioral event payload targeting system. Where you might already target your users based on the count or recency of an event—for example, users who searched for a hotel at least three times or booked a flight in the last seven days—event payload conditions add more granular criteria that users must meet to qualify for the target audience. For example, users who searched for a flight in the last seven days, where the destination airport was LAX and the number of travellers included children. For more information, see Targeting your audience by event payloads.

May 2018


The Swrve Roku SDK is now available publicly. Like our other OTT-supported platforms, integrate the Roku SDK into your app to run in-app message campaigns, A/B test native app content, and report on the same analytics as you would in a native iOS or Android apps. For more information, see the Roku integration guide.

Batch push API

The Swrve Batch Push API lets you send push notifications to a group of Swrve users via a web API call. While Swrve’s standard push notification service lets you target a behavioral group of users at a predefined schedule from within Swrve, the Batch Push API lets you to send push notifications to groups of users or a custom message to individual users in response to events external to Swrve. For more information, see Swrve Batch Push API.

March 2018

Custom user roles

Swrve’s new Roles Management and Assignment feature lets you create custom user roles with any combination of permissions. You can assign roles to your Swrve users on a company-wide, app-level, or per user basis. For example, you may have a Junior Marketer role that has permission to create and QA test new campaigns, but not launch them. Or you may have a Data Analyst role that only needs to access various reports. For more information, see Managing Swrve user roles and permissions.

Trend reports

Swrve’s new Trend Reports let you create and manage reports that compare various metrics over time for all your users or selected groups of users. You can now compare app-level metrics, such as key performance indicators (KPIs), event counts and item purchases, with individual campaign metrics, letting you quickly see how different campaigns are impacting your overall results. For more information, see Trend reports.


As of SDK version 5.2, Swrve now provides integrations with several set top box and TV operating systems (‘over-the-top’ services or OTT). Swrve supports apps running on tvOS, AndroidTV and Amazon Fire TV, with support for Roku coming soon. Our OTT integrations let you run in-app message campaigns, A/B test native app content, and report on the same analytics as you would in your native iOS or Android apps. For more information, see OTT integrations.

February 2018

Rich push notifications in Salesforce Journey Builder

Swrve Rich Push Notification functionality is now available in Salesforce Journey Builder. Customers with Journey Builder integrations can now include rich media options such as images, videos, and custom buttons in their push notification content, directly in Journey Builder. For more information, see the Swrve Salesforce Journey Builder app page and About rich push notifications.

Push API enhancements

Swrve’s Push API now includes additional parameters to help you manage notifications that are sent when a device is offline. For more information, see the Swrve Push API guide.

Previous Releases

For more information about previous Swrve product releases, see Past Swrve release notes.

SDK Release Notes

To find out about the latest changes to the Swrve SDK, click the platform link below.

For more information about the features supported by Swrve’s SDK, see the SDK Feature Support Matrix.