Use the currency-based KPIs to identify whether users have too much (sources) or too little (sinks) virtual currency. With too much virtual currency on their hands, users don’t buy enough currency. With too little currency, they get needlessly frustrated. Currency-based KPIs track how much virtual currency is being purchased, given (by the app), and spent by users.
|Currency Purchased||>||Currency Spent||Introduce new sink (new item, level, quest)|
|+ Currency Given||=||Balanced economy|
|<||Sales (new promotion, increase currency and spend)|
Create a trend reports that shows currency-based KPIs on the Trend Report screen. For more information, see Trend Reports>.