At times, you may want to send different kinds of push notifications to your users depending on their in-app notification settings. You can often group notifications into specific categories, as the following examples show. A banking app may have different types of notifications: Statement-related notifications, such as informing users of a low balance or notifying Read More
Swrve’s audience filter tool enables you to define multiple filters and highly customize the targeting of your resource A/B tests, in-app messages, embedded, and push notification campaigns. You can use event recency filters and operators to target and track your audience based on the recency of custom events or purchases; for example, users who have Read More
Target and track your audience based on the date and time of custom user properties with date-typed user properties. For example, target users who have an upcoming event, such as a flight or concert, or ask customers to leave a review a few days after an event, such as checking out of a hotel or Read More
Target your users based on their risk of churning with Swrve’s new churn propensity feature. What are churn propensity scores? Swrve generates a score for each user who has not already churned from your app on a scale of 0 to 100 indicating how likely they are to churn within the next 30 days—that is, Read More
This is because KPIs are only calculated going forward in Swrve. The user state, however, is retroactive, so if you have a user who has spent money in the past, for example, they are displayed in your payers segment the next time they use your app.
This article covers frequently asked questions about new user counts. What does Swrve consider a new user? Swrve calculates new users by taking all of the event data for a given day and counting those users who were not already active. Swrve also calculates new users on an hourly and monthly basis, available via the Swrve Export API. Read More
Swrve introduced the ability to update segments on a near real-time basis in January 2014. Previously, users were added to segments within approximately 60 minutes. Thanks to the real-time feature, KPI charts populate at a faster rate, allowing quicker insight into user progression, engagement and conversion. This is useful not only upon app launch, but Read More