Analytics FAQ

How does Swrve calculate new user counts?

This article covers frequently asked questions about new user counts. What does Swrve consider a new user? Swrve calculates new users by taking all of the event data for a given day and counting those users who were not already active. Swrve also calculates new users on an hourly and monthly basis, available via the Swrve Export API. Read More

How do I configure how revenue is reported?

You can configure how revenue is reported on the Report Settings screen, in the Reporting Revenue section. On the Settings menu, select Report Settings. The Multiplier field defines the multiplier to be applied to the default currency (USD) for reporting revenue KPIs. The default value is 1.0. This means that every dollar sold is represented 1:1 in Read More

How do I find out if my economy is balanced?

Use the currency-based KPIs to identify whether users have too much (sources) or too little (sinks) virtual currency. With too much virtual currency on their hands, users don’t buy enough currency. With too little currency, they get needlessly frustrated. Currency-based KPIs track how much virtual currency is being purchased, given (by the app), and spent Read More

How do I track revenue?

Revenue tracking enables you to answer the following questions: How much money did I make today? How many users generated that revenue? How many of those users were first-time payers? Tracking revenue To track revenue, create a Trend Report that includes the following revenue tracking KPIs: $ Revenue Daily Paying Users Conversions Average Revenue per User Read More

How do I export Swrve KPI data into Google Spreadsheet using the Export API?

Swrve’s Export API provides a basic set of per-KPI function calls that can be combined with the Google docs ImportHtml feature to enable a direct pull of KPI information into Google Spreadsheets. Prerequisites You need the following to get started: Your API key and personal key. These are provided for each specific app and each Read More

How do I export Swrve KPI data into Excel using the Export API?

Swrve’s Export API provides a basic set of per-KPI function calls that can be combined with the Excel Web Query feature to enable a direct pull of KPI information into Microsoft Excel spreadsheets. Prerequisites You need the following to get started: Your API key and personal key. These are provided for each specific app and Read More

Can I still use Swrve if I’m already using another analytics provider?

Yes. You can use Swrve for the following purposes: Use Swrve for A/B testing only. Use a combination of Swrve and another service for analytics. Use Swrve as your only source of analytics and A/B testing. Of course, you should be aware of the bandwidth and battery costs of sending an event stream to multiple analytics Read More

How do I find out what makes users spend real money?

Finding out the items on which your users are spending real money can help you understand where to focus your promotions. Behavior may vary by segment so you’ll want to know whether your high rollers are spending money on the same items as your first time payers. You might also be wondering: Are my top-selling Read More

How do I calculate Lifetime Value (LTV)?

Lifetime Value (LTV) refers to the long-term value of your app users. LTV is a complex topic that has a number of components and different organizations have a variety of ideas about how to interpret the LTV of their users. This article provides information about how Swrve can help you to calculate your LTV. Average LTV Read More

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