Segments

Push Notification Preference user property

How Do I Target Users Based on Their In-App Preferences?

At times, you may want to send different kinds of push notifications to your users depending on their in-app notification settings. You can often group notifications into specific categories, as the following examples show. A banking app may have different types of notifications: Statement-related notifications, such as informing users of a low balance or notifying Read More

How Do I Target My Audience Using Date User Properties?

As of SDK version 4.7, Swrve enables you to target and track your audience based on the date and time of custom user properties. For example, target users who have an upcoming event, such as a flight or concert, or ask customers to leave a review a few days after an event, such as checking Read More

How Does Swrve Calculate New User Counts?

This article covers frequently asked questions about new user counts. What does Swrve consider a new user? Swrve calculates new users by taking all of the event data for a given day and counting those users who were not already active. Swrve also calculates new users on an hourly and monthly basis, available via the Swrve Export API. Read More

How Do I Target My Audience Using Event Recency?

Swrve’s audience filter tool enables you to define multiple filters and highly customize the targeting of your resource A/B tests, in-app messages, conversations and push notification campaigns. You can use event recency filters and operators to target and track your audience based on the recency of custom events or purchases; for example, users who have or Read More

How Do I Use Real-Time Targeting?

Swrve introduced the ability to update segments on a near real-time basis in January 2014. Previously, users were added to segments within approximately 60 minutes. Thanks to the real-time feature, KPI charts populate at a faster rate, allowing quicker insight into user progression, engagement and conversion. This is useful not only upon app launch, but Read More