Target your users based on their risk of churning with Swrve’s new churn propensity user property. What are churn propensity scores? Swrve generates a score for each user who has not already churned from your app on a scale of 0 to 100 indicating how likely they are to churn—that is, how likely they are Read More
Various Swrve APIs require either an API key or a personal key. You may also have additional API keys for a web integration or user identity. You’ll find your API keys and personal key on the app Integration Settings screen, in the API Key Management section. To access this screen, on the Settings menu, select Integration settings. For more Read More
Swrve has the framework available to support single sign-on (SSO) via SAML. If your internal system supports SAML and you would like to incorporate SSO into your Swrve service, contact your CSM at email@example.com. They will coordinate any custom configuration required.
This is because KPIs are only calculated going forward in Swrve. The user state, however, is retroactive, so if you have a user who has spent money in the past, for example, they are displayed in your payers segment the next time they use your app.
As of Swrve SDK version 4.7, target and track your audience based on the date and time of custom user properties with date-typed user properties. For example, target users who have an upcoming event, such as a flight or concert, or ask customers to leave a review a few days after an event, such as Read More
Swrve’s audience filter tool enables you to define multiple filters and highly customize the targeting of your resource A/B tests, in-app messages, conversations and push notification campaigns. You can use event recency filters and operators to target and track your audience based on the recency of custom events or purchases; for example, users who have or Read More
You can edit the data of an existing platform title on the App Settings screen. On the Settings menu, click App Settings. To edit the app name, on the Apps Overview screen, select the edit icon ( ) next to the app name. Enter the new name and select the check mark to save your changes. For information Read More
You can edit integration settings on the Integration Settings screen. On the Settings menu, select Integration Settings. For information about adding integration settings for your app, see Integrate your app.
This article covers frequently asked questions about new user counts. What does Swrve consider a new user? Swrve calculates new users by taking all of the event data for a given day and counting those users who were not already active. Swrve also calculates new users on an hourly and monthly basis, available via the Swrve Export API. Read More
Swrve introduced the ability to update segments on a near real-time basis in January 2014. Previously, users were added to segments within approximately 60 minutes. Thanks to the real-time feature, KPI charts populate at a faster rate, allowing quicker insight into user progression, engagement and conversion. This is useful not only upon app launch, but Read More