Targeting users by churn propensity

Target your users based on their risk of churning with Swrve’s new churn propensity user property. What are churn propensity scores? Swrve generates a score for each user who has not already churned from your app on a scale of 0 to 100 indicating how likely they are to churn—that is, how likely they are Read More

How do I target my audience using date user properties?

As of Swrve SDK version 4.7, target and track your audience based on the date and time of custom user properties with date-typed user properties. For example, target users who have an upcoming event, such as a flight or concert, or ask customers to leave a review a few days after an event, such as Read More

How do I target my audience using event recency?

Swrve’s audience filter tool enables you to define multiple filters and highly customize the targeting of your resource A/B tests, in-app messages, conversations and push notification campaigns. You can use event recency filters and operators to target and track your audience based on the recency of custom events or purchases; for example, users who have or Read More

How does Swrve calculate new user counts?

This article covers frequently asked questions about new user counts. What does Swrve consider a new user? Swrve calculates new users by taking all of the event data for a given day and counting those users who were not already active. Swrve also calculates new users on an hourly and monthly basis, available via the Swrve Export API. Read More

How do I use real-time targeting?

Swrve introduced the ability to update segments on a near real-time basis in January 2014. Previously, users were added to segments within approximately 60 minutes. Thanks to the real-time feature, KPI charts populate at a faster rate, allowing quicker insight into user progression, engagement and conversion. This is useful not only upon app launch, but Read More

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