FAQs

How do I A/B test in-app message location?

After splitting up your user base with Swrve’s A/B Resources tool, you can use those segments in different campaigns to determine where your in-app message is most effective. How to create in-app messages for A/B test variants Step 1: In the Campaigns center, select Create campaign. Step 2: On the Choose your marketing channel screen, select In-app message as your campaign channel, Read More

How do I include emojis in my campaigns?

Swrve supports the use of emojis in all push notification and Conversations campaigns. Emojis in push notification campaigns Push notification campaigns include an emoji picker directly in the notification content editor. To add an emoji to your notification content, on the Add Content screen of the workflow, select the emoji  icon and use the emoji dialog Read More

How do I configure custom gameplay events?

This article provides an example of custom gameplay events. This example tracks the enemies that are killing game players. Send a custom event called Gameplay.Player.Death with an Enemy payload containing the class of enemy who killed the player. On iOS, this looks like the following:

Make sure you don’t send the enemy’s name (for Read More

How do I set up a resource A/B test to split up my user base?

Marketers can employ the A/B test Resources tool to split their user group in half (or thirds, quarters, and so forth), and use those segments in different campaigns. These steps will allow you to A/B test separate campaigns while ensuring that users are not being exposed to more than one. There are three main steps involved in splitting Read More

How do I display an in-app message only once per user?

In the Swrve SDKs, message display rules for an in-app message campaign work as expected under normal circumstances. However, there are some scenarios where a small number of users may see a campaign more than once. The SDK stores the in-app message display rules in a cache file on the user’s device. Some reasons why Read More

What is the latency of data in Swrve?

Latency in Swrve depends on the type of data in question. The table below lists the approximate latency for different reporting data in Swrve. Data type Relevancy Total latency in realtime mode Segment membership A/B tests Campaign audiences Trend reports Segments screen Data written every 2 seconds Day 1/3/5/7 Retention KPIs Trend reports KPI Metrics Read More

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