Custom User Roles
Swrve’s new Roles Management and Assignment feature lets you create custom user roles with any combination of permissions. You can assign roles to your Swrve users on a company-wide, app-level, or per user basis. For example, you may have a Junior Marketer role that has permission to create and QA test new campaigns, but not launch them. Or you may have a Data Analyst role that only needs to access various reports. For more information, see Managing Swrve User Roles and Permissions.
Swrve’s new Trend Reports let you create and manage reports that compare various metrics over time for all your users or selected groups of users. You can now compare app-level metrics, such as key performance indicators (KPIs), event counts and item purchases, with individual campaign metrics, letting you quickly see how different campaigns are impacting your overall results. For more information, see Trend Reports.
As of SDK version 5.2, Swrve now provides integrations with several set top box and TV operating systems (‘over-the-top’ services or OTT). Swrve supports apps running on tvOS, AndroidTV and Amazon Fire TV, with support for Roku coming soon. Our OTT integrations let you run in-app message campaigns, A/B test native app content, and report on the same analytics as you would in your native iOS or Android apps. For more information, see OTT Integrations.
Rich Push Notifications in Salesforce Journey Builder
Swrve Rich Push Notification functionality is now available in Salesforce Journey Builder. Customers with Journey Builder integrations can now include rich media options such as images, videos, and custom buttons in their push notification content, directly in Journey Builder. For more information, see the Swrve Salesforce Journey Builder App page and About Rich Push Notifications.
Push API Enhancements
Swrve’s Push API now includes additional parameters to help you manage notifications that are sent when a device is offline. For more information, see the Swrve Push API guide.
For more information about previous Swrve product releases, see Past Swrve Release Notes.
SDK Release Notes
To find out about the latest changes to the Swrve SDK, click the platform link below.
For more information about the features supported by Swrve’s SDK, see the SDK Feature Support Matrix.