Revenue tracking enables you to answer the following questions: How much money did I make today? How many users generated that revenue? How many of those users were first-time payers? Tracking revenue To track revenue, create a Trend Report that includes the following revenue tracking KPIs: $ Revenue Daily Paying Users Conversions Average Revenue per User Read More
Swrve offers the following three default user accounts: Company Admin Full Access Read Only The main differences between these three account types are outlined below. Our new Roles Management and Assignment feature also lets you create custom user roles with any combination of permissions. For more information, see Managing Swrve user roles and permissions. Company Read More
Bayesian and Null Hypothesis Testing (sometimes call Frequentist) schools represent very different philosophies in statistics. For some background reading, these are good places to start: What is the difference between Bayesian and frequentist statistics? What is the difference between Bayesian and frequentist statisticians? Bayesian and frequentist reasoning in plain English Until June 2013, Swrve used Read More
Track item sales using IAP, purchase and custom events. IAP events — sales for real money Use the IAP event to track anything that can be bought for real world money in your app such as virtual currency bundles for a game, virtual items or unlocked functionality. Sending IAP events populates the Top Items report, Read More
Lifetime Value (LTV) refers to the long-term value of your app users. LTV is a complex topic that has a number of components and different organizations have a variety of ideas about how to interpret the LTV of their users. This article provides information about how Swrve can help you to calculate your LTV. Average LTV Read More
This article highlights some common methods for using events and payloads to track users. Identify the level of users who make their first purchase Send an event (First.Purchase). Attach the payload of the current level of the user (“level”:3). Graph the event over all time or for the time period of your latest update. Locate the region Read More
The Swrve SDK does not use the IDFA as of version 2.0.1. New submissions to the app store using older versions of the Swrve SDK may be rejected by Apple, so Swrve strongly recommends updating to the latest SDK. If you can’t upgrade to the latest Swrve SDK, follow the instructions below. If you upgrade Read More
Session metrics are useful for understanding your users’ engagement with your app. In terms of Swrve KPIs, there are three related metrics that you can examine: Session Count Avg Session Length Avg Time in App per Day For a general overview of the KPIs available in Swrve, see Intro to KPIs. For more information about Read More
Retention refers to the percentage of users who revisit the app after using it for the first time. Day 1 retention, for example, is the percentage of users who revisit the app 24 – 48 hours after Swrve first sees them (retention is based on a 24-hour rolling clock). You can use retention figures to Read More