KPIs

How Do I Export Swrve KPI Data into Google Spreadsheet Using API?

Swrve’s Export API provides a basic set of per-KPI function calls that can be combined with the Google docs ImportHtml feature to enable a direct pull of KPI information into Google Spreadsheets. Prerequisites You need the following to get started: Your API key and personal key. These are provided for each specific app and each Read More

How Do I Export Swrve KPI Data into Excel Using the Export API?

Swrve’s Export API provides a basic set of per-KPI function calls that can be combined with the Excel Web Query feature to enable a direct pull of KPI information into Microsoft Excel spreadsheets. Prerequisites You need the following to get started: Your API key and personal key. These are provided for each specific app and Read More

What Is the Data Source for the User Attributes Report?

The lifetime spend, lifetime minutes in app, and app version data on the User Attributes screen is calculated automatically for you by Swrve. The other attributes (level, age, gender and location) must be supplied by your development team to Swrve during your Swrve integration process. All default user attributes included in the user event must be Read More

How Do I Interpret Currency Given and Currency Purchased KPIs?

Swrve’s Currency Given KPI gives insight into the type and amount of in-app currency that has been given by the app to the user (without generating any revenue for the app). This KPI helps deal with situations where users are granted an initial amount of in-app currency for joining the app, for completing specific tasks Read More

How Do I Configure How Revenue Is Reported?

You can configure how revenue is reported on the Report Settings screen, in the Reporting Revenue section. On the Setup menu, click Report Settings. The Multiplier field defines the multiplier to be applied to the default currency (USD) for reporting revenue KPIs. The default value is 1.0. This means that every dollar sold is represented Read More

How Do I Interpret Session Count, Session Length and Playtime KPIs?

Session metrics are useful for understanding your users’ engagement with your app. Being able to view and understand these metrics is very useful. In terms of Swrve KPIs, there are three related metrics that you can examine: Session Count Avg Session Length Avg Playtime For a general overview of the KPIs available in Swrve, see Read More

How Do I Interpret Revenue KPIs?

Swrve can keep track of the amount of revenue generated by each real-currency transaction visible to your app. The Revenue figure displayed on the App Dashboard is calculated by summing the amounts supplied for each ISO 4217 currency using a fixed exchange rate table (to USD) which is updated from time to time. For more information about Read More

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