KPIs

What is the data source for the user attributes report?

The lifetime spend, lifetime minutes in app, and app version data on the User Attributes screen is calculated automatically for you by Swrve. The other attributes (level, age, gender and location) must be supplied by your development team to Swrve during your Swrve integration process. All default user attributes included in the user event must be Read More

How do I export Swrve KPI data into Google Spreadsheet using the Export API?

Swrve’s Export API provides a basic set of per-KPI function calls that can be combined with the Google docs ImportHtml feature to enable a direct pull of KPI information into Google Spreadsheets. Prerequisites You need the following to get started: Your API key and personal key. These are provided for each specific app and each Read More

How do I export Swrve KPI data into Excel using the Export API?

Swrve’s Export API provides a basic set of per-KPI function calls that can be combined with the Excel Web Query feature to enable a direct pull of KPI information into Microsoft Excel spreadsheets. Prerequisites You need the following to get started: Your API key and personal key. These are provided for each specific app and Read More

How do I configure how revenue is reported?

You can configure how revenue is reported on the Report Settings screen, in the Reporting Revenue section. On the Settings menu, select Report settings. The Multiplier field defines the multiplier to be applied to the default currency (USD) for reporting revenue KPIs. The default value is 1.0. This means that every dollar sold is represented 1:1 in Read More

What are the causes of revenue disparity between Swrve and other services?

Review this article to identify causes for revenue disparity between Swrve and other services. You can identify many causes for revenue differences by comparing the details in the Swrve service with the revenue totals seen in your mobile app store. You can investigate many revenue differences by reviewing the data received for a specific device. Read More

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