Last modified November 22, 2014 by Gordon Glauser

How Do I Interpret Session Count, Session Length and Playtime KPIs?

Session metrics are useful for understanding your users’ engagement with your app. Being able to view and understand these metrics is very useful. In terms of Swrve KPIs, there are three related metrics that you can examine:

  • Session Count
  • Avg Session Length
  • Avg Playtime

For a general overview of the KPIs available in Swrve, see Intro to KPIs. For more information about working with the KPI Charts report, see KPI Charts Report.


Viewing Session and Playtime Data

The KPI Charts screen provides you with graphs depicting session count, session length and playtime data.

The following figure shows the Avg Playtime and Ave Session Length KPIs on the KPI Charts screen.

KPI_Session


Understanding Session and Playtime Data

The following is a summary of Swrve’s session data metrics:

  • Session count is the count of the number of sessions started on a given day.
  • Average session length is the average length of all sessions which were started on a given day. This is calculated by summing the playtime for the user over the course of a day and dividing it by the number of sessions for that day.
  • Average playtime is the average time spent in the app on a given day. This is calculated by summing the playtime for the user over the course of a day and dividing it by the number of unique users for that day (DAU).

Sessions which span two days are counted against the day on which the session stated.

At first glance the average session length and average playtime KPIs might sound alike, but in fact they are subtly different. Average playtime is calculated by taking the amount of times that all your app users have spent in the app for a given day and dividing this number by the number of daily unique users (DAU) for this day. So this number reveals the average amount of time that each user has spent in an app for a given day. Average session length takes the amount of time that all your users have spent in the app for a given day and divides this by the number of sessions that were started on that day. So this number reveals the average length of a session. These numbers help you understand how your users engage with your app. Average playtime tells you how much time a user spends in your app on a daily basis. Average session length complements this information by telling you whether, for example, users prefer a single long session every day or multiple shorter sessions spread throughout the day.

Session Length Calculation Detail

A session begins when a session_start event is received. You can specify a session to represent the interactive portion of your app (that is, the user presses start and the session calculates until the user reaches the end of the action), or the user’s entire experience on your application (that is, from the moment they open an app until it is closed).

While a session_start event begins a session, there are three ways a session may end:

  1. session_end event – a session_end event ends a session once it’s received. The session time is calculated as: session_end timestamp – session_start timestamp.
  2. Timeout – a session times out after 60 minutes of inactivity (no events being received from a user). The session time is calculated as: Last event timestamp – session_start timestamp. So, the timeout is the amount of time spent before giving up on the user sending any more events.
  3. session_start event – sending a session_start event multiple times ends the previous session and starts a new one. The session time is calculated as: second session_start timestamp – first session_start timestamp.

Timeout Calculation Example Scenario:

Suppose a user:

  • Sends session_start at time x.
  • Then sends another event (not session_start or session_end) five minutes later.
  • Then closes the app.

The session length for that user is recorded as five minutes. If a second user performs the same actions as the first user, but then sends another event (not session_start or session_end) 70 minutes later, their session length is still recorded as five minutes, as the time from their last event to the previous event was more than the timeout.


Batched Events Considerations

For events sent via the batch API (which is used by the iOS, Android and Unity SDKs), there are some additional considerations used when calculating session metrics. Additional data from the client (the time that the event happened according to the client) is used for calculating the length of sessions. However, the client timestamp is not used for determining the time at which the session happened. This is because the time on client devices tends to be, in a small number of cases, incorrect (and in many cases can go so far as being wrong by years). For more information, see the Swrve Events API Guide in the developer documentation.