This is because KPIs are only calculated going forward in Swrve. The user state, however, is retroactive, so if you have a user who has spent money in the past, for example, they are displayed in your payers segment the next time they use your app.
This article covers frequently asked questions about new user counts. What does Swrve consider a new user? Swrve calculates new users by taking all of the event data for a given day and counting those users who were not already active. Swrve also calculates new users on an hourly and monthly basis, available via the Swrve Export API. Read More
You can configure how revenue is reported on the Report Settings screen, in the Reporting Revenue section. On the Settings menu, select Report settings. The Multiplier field defines the multiplier to be applied to the default currency (USD) for reporting revenue KPIs. The default value is 1.0. This means that every dollar sold is represented 1:1 in Read More
Use the currency-based KPIs to identify whether users have too much (sources) or too little (sinks) virtual currency. With too much virtual currency on their hands, users don’t buy enough currency. With too little currency, they get needlessly frustrated. Currency-based KPIs track how much virtual currency is being purchased, given (by the app), and spent Read More
Swrve offers many ways to graph, list, visualize, and export the metrics that help you make money. There are a few KPIs that you should review daily to answer questions such as: How much money am I making? Am I gaining new customers? Are my users churning? To view this information in Swrve, create a Trend Read More
Revenue tracking enables you to answer the following questions: How much money did I make today? How many users generated that revenue? How many of those users were first-time payers? Tracking revenue To track revenue, create a Trend Report that includes the following revenue tracking KPIs: $ Revenue Daily Paying Users Conversions Average Revenue per User Read More
Lifetime Value (LTV) refers to the long-term value of your app users. LTV is a complex topic that has a number of components and different organizations have a variety of ideas about how to interpret the LTV of their users. This article provides information about how Swrve can help you to calculate your LTV. Average LTV Read More