Swrve’s Export API provides a basic set of per-KPI function calls that can be combined with the Google docs ImportHtml feature to enable a direct pull of KPI information into Google Spreadsheets. Prerequisites You need the following to get started: Your API key and personal key. These are provided for each specific app and each Read More
Swrve’s Export API provides a basic set of per-KPI function calls that can be combined with the Excel Web Query feature to enable a direct pull of KPI information into Microsoft Excel spreadsheets. Prerequisites You need the following to get started: Your API key and personal key. These are provided for each specific app and Read More
Review this article to identify causes for revenue disparity between Swrve and other services. You can identify many causes for revenue differences by comparing the details in the Swrve service with the revenue totals seen in your mobile app store. You can investigate many revenue differences by reviewing the data received for a specific device. Read More
Swrve’s Currency Given KPI gives insight into the type and amount of in-app currency that has been given by the app to the user (without generating any revenue for the app). This KPI helps deal with situations where users are granted an initial amount of in-app currency for joining the app, for completing specific tasks Read More
Reengagement refers to the percentage of users that used the app yesterday and were also active today (regardless of their install date). Reengagement is based on a 24-hour rolling clock and users can contribute to this KPI only once per day. Day 1 reengagement, for example, is the percentage of users who started a session Read More
Swrve can keep track of the amount of revenue generated by each real-currency transaction visible to your app. The Revenue figure displayed on the KPI metrics dashboard is calculated by summing the amounts supplied for each ISO 4217 currency using a fixed exchange rate table (to USD) that is updated from time to time. For more Read More
If you’re using one of the Swrve SDKs, you may be wondering how to ensure that batched events are received in the order they are sent. Below is a list of how events are processed for funnels. Use this as a guideline for ensuring event order in funnels: Swrve creates a timestamp for each event Read More
The lifetime spend, lifetime minutes in app, and app version data on the User Attributes screen is calculated automatically for you by Swrve. The other attributes (level, age, gender and location) must be supplied by your development team to Swrve during your Swrve integration process. All default user attributes included in the user event must be Read More
You can configure how revenue is reported on the Report Settings screen, in the Reporting Revenue section. On the Settings menu, select Report settings. The Multiplier field defines the multiplier to be applied to the default currency (USD) for reporting revenue KPIs. The default value is 1.0. This means that every dollar sold is represented 1:1 in Read More
Session metrics are useful for understanding your users’ engagement with your app. In terms of Swrve KPIs, there are three related metrics that you can examine: Session Count Avg Session Length Avg Time in App per Day For a general overview of the KPIs available in Swrve, see Intro to KPIs. For more information about Read More