Last modified November 22, 2014 by Gordon Glauser

How Do I Interpret Currency Given and Currency Purchased KPIs?

Swrve’s Currency Given KPI gives insight into the type and amount of in-app currency that has been given by the app to the user (without generating any revenue for the app). This KPI helps deal with situations where users are granted an initial amount of in-app currency for joining the app, for completing specific tasks in the app or for reaching a certain level. The Currency Purchased KPI gives insight into the type and amount of in-app currency that users are acquiring in your app. Tracking currency with these KPIs provides helpful separation between currency that is actually purchased with real money and that which is given as a motivation or reward in the app.

For a general overview of the KPIs available in Swrve, see Intro to KPIs. For more information about working with the KPI Charts report, see KPI Charts Report.

Viewing Currency Data

The KPI Charts screen provides you with graphs depicting currency purchased and currency given data. The Currency Given and Currency Purchased KPIs are currency-specific. You must select the type of currency you want to track before adding the KPI to the KPI chart and you must add a different KPI for each currency in your app in order to track all known in-app-currencies.

The following figure shows the Currency Given KPI on the KPI Charts screen.