Last modified July 16, 2020 by Shelly Wolfe

Intro to push notifications

Push notifications are a powerful channel that enable you to communicate with your app users when your app isn’t open or even running. Swrve offers several types of push notification campaigns to help you engage with your customers in a timely, relevant and personalized manner.

Swrve push notifications on iOS and Android

Coupled with Swrve’s behavioral segmentation feature, use push notifications to target the right message at the right people at the right time. For example, re-engage inactive users or promote special offers to a segment of premium subscribers.

Additionally, Swrve enables you to include rich media content in your notification, dynamically personalize your message using custom properties, A/B test the content of your messages to compare conversion rates, or create localized versions of a message within a single campaign to target specific language groups.


Push campaign types

Swrve’s push notification service includes the following campaign types:

  • Multi-platform campaigns – Alert customers about events happening within your app space to users of all app platforms. For more information, see Creating a multi-platform push campaign.
  • Ongoing campaigns – Run recurring campaigns to daily or weekly target users who last engaged with the app, installed the app, or triggered another custom event a set number of days ago. Note, the steps to do this have changed in our new campaign workflow. For more information, see How do I configure target audiences for daily recurring push campaigns?.
  • Quick push – Send quick, breaking news-type notifications to a predefined audience of users. For more information, see Quick push notifications.
  • Push via API – Send push notifications to a single Swrve user via a web API call from a third-party system, using the Push API. For more information about the Push API, see the Swrve push API guide. For information on creating a Push via API campaign in our redesigned campaign workflow, see Push via API.
  • Background updates – Send a background app update that silently delivers data to the app, such as new content. For more information, see Background update.

Push notifications vs. in-app messages

The focus of push notifications is communication with users while they’re outside of your app. If you want to communicate with your customers while they’re using your app, use Swrve’s in-app messaging service or Conversations feature. For more information see Intro to in-app messages or Intro to Conversations.


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