Last modified October 1, 2015 by Shelly Wolfe

Swrve Platform Cookie Policy

Updated: May 2017

The Swrve platform (“our Platform”) uses cookies.

A “cookie” is a small text file placed on your computer’s or mobile device’s hard drive by a web server. This is acknowledged by your web browser and acts to identify your computer.

Cookies are used to collect and send information about your visit to our Platform; for example, number of visits, average time spent, pages viewed, navigation history through the website and other statistics. We use cookies to improve the quality of our Platform and for targeting or advertising purposes. On our Platform cookies are primarily used to assist with creation of reports and storing user preferences.

The cookies we use cannot be used to access any other data on your computer and cannot be used by us to personally identify you.

Our Platform uses both cookies set by us and cookies provided by third parties such as Google Analytics and Twitter. These third parties may obtain information about you when accessing parts of our Platform. See the table below for detailed descriptions of the cookies used on our Platform.

Some cookies expire on exiting the browser (session cookies) and some remain on your computer for a longer period of time to identify repeat visits (persistent cookies).

You can set your Internet browsing settings to not accept cookies if you wish to prevent cookies being placed on your hard drive. The website AboutCookies.org contains further information on how to manage cookies on many different web browsers (please note this link opens a new tab or window). You may also find information on how to disable cookies in your browser in your browser’s help settings. Please note that some parts of our Platform may not work without cookies.

In addition to using cookies, we also use web beacons (pixels) as part of our use of the Marketo email marketing service, in order to determine if users who sign up for our email marketing services have read or otherwise interacted with any emails we send to them.

Cookies Set by Us Purpose Type
developer_credentials Functionality Records user credentials.
_VirtualGood
_session
Functionality Stores session information.
<app_id>* Functionality Set of cookies pre-pended with an app ID that records a set of user preferences.
cohort-* Functionality Records user preferences relating to the display of cohort report information.
retention_* Functionality Records user preferences relating to the display of retention data.
Saved_item_filter_* Functionality Records user preferences relating to the management of virtual items and resources.
Totango.* Performance Cookies used by Totango’s website analytics tools, for recording usage of features.
swrve* Functionality Records additional user preferences.
_mkto_trk Targeting Cookie associated with an email marketing service provided by Marketo. This tracking cookie allows a website to link visitor behavior to the recipient of an email marketing campaign, to measure campaign effectiveness.
optimizely* Performance Set of cookies associated with website A/B testing services provided by Optimizely. We use this to optimize layout of our product features.
__utma, __utmb, __utmc, __utmt, __utmv, __utmz, _ga, _gat Performance Set of cookies used by Google Analytics service to track and measure webpage visits and usage. We use this information to determine how well our user interface is performing with the aim to improve performance.
Is_returning Performance Cookie set by the website performance tuning service Crazy Egg. This cookie tracks whether this is the first session of a user, or whether they are returning to the site.
__ar_v4 Advertising Cookie associated with the DoubleClick advertising service from Google. Helps with tracking conversion rates for ads.
_hjClosedSurveyInvites Analysis Hotjar cookie that is set after a user interacts with a Survey invitation dialog. It is used to ensure the same invite does not re-appear if it has already been shown.
_hjDonePolls Analysis Hotjar cookie that is set after a user completes a poll using the Feedback Poll widget. It is used to ensure the same poll does not re-appear if it has already been completed.
_hjMinimizedPolls Analysis Hotjar cookie that is set after a user minimizes a Feedback Poll widget. It is used to ensure the widget stays minimized when the user navigates through our Platform.
_hjDoneTestersWidgets Analysis Hotjar cookie that is set after a user submits their information in the Recruit User Testers widget. It is used to ensure the same form does not re-appear if it has already been filled in.
_hjMinimizedTestersWidgets Analysis Hotjar cookie that is set after a user minimizes a Recruit User Testers widget. It is used to ensure the widget stays minimized when the user navigates through our Platform.
_hjDoneSurveys Analysis Hotjar cookie that is set after a user completes a survey. It is used to only load the survey content if the user hasn’t completed the survey yet.
_hjIncludedInSample Analysis Hotjar session cookie that is set to let Hotjar know whether that user is included in the sample that is used to generate funnels.
kvcd, km_ai, km_vs, km_lv, km_ni Performance Set of cookies used by Kissmetrics service to track and measure webpage visits and usage. We use this information to determine how well our user interface is performing with the aim to improve performance.