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Push notifications are a powerful channel that enable you to communicate with your app users when your app isn’t open or even running. Swrve offers several types of push notification campaigns to help you engage with your customers in a timely, relevant and personalized manner. Coupled with Swrve’s behavioral segmentation feature, you can use push Read More

Swrve’s push notification QA testing functionality has two main purposes: Your development team can use it to send test push notifications to your QA devices to ensure the push notification integration is complete before you create your first push notification. You can use it to test out new push notifications before you commit to launching Read More

Swrve’s new centralized campaign center has two options for viewing your push notification campaign results. To display only your push notification campaigns, filter your campaign view by State and Channel. To expand the campaign card and view high-level metrics of a specific campaign, select View metrics. To view a more detailed campaign report, on the Read More

This article provides suggestions about how to optimize your push notifications. It covers best practices for the following: General design guidelines. Targeting users. Using sounds. Selecting campaign goals to track and report on. A/B testing your push notifications. General guidelines The following are general guidelines for designing push notifications: Plan the timing of your request Read More