Platform

Push notifications are a powerful channel that enable you to communicate with your app users when your app isn’t open or even running. Swrve offers several types of push notification campaigns to help you engage with your customers in a timely, relevant and personalized manner. Coupled with Swrve’s behavioral segmentation feature, use push notifications to Read More

Swrve’s push notification QA testing functionality has two main purposes: Your development team can use it to send test push notifications to your QA devices to ensure the push notification integration is complete before you create your first push notification. You can use it to test out new push notifications before you commit to launching Read More

Swrve’s Campaign center has two options for viewing your push notification campaign results. To display only your push notification campaigns, filter your campaign view by state and channel. To expand the campaign card and view high-level metrics of a specific campaign, select View metrics . To view a more detailed campaign report, on the Actions  Read More

Learn how Swrve collects push notification permissions and how to optimize the permission dialog timing and custom preference-based user properties to successfully target your customers via push notification campaigns. iOS and Android require app users to give permission for key services, such as push notifications, and to access personal information, such as location, contact information, Read More