Last modified December 13, 2022 by Shelly Wolfe

Web push notifications

Send targeted, personalized notifications to your website users with Swrve’s web push notification campaigns.

sample web push

Web push campaigns include the options to personalizelocalize, or A/B test your notification content. Additionally, use Swrve’s new enhanced audience targeting system to send the notification to a focused, refined set of users based on any combination of user profile or behavioral criteria. Web push campaigns include all of Swrve’s existing analytic capabilities, letting you create and track custom engagement goals and providing detailed reports of the results.

Our streamlined campaign workflow is now available for push notifications, including web! Create, customize, and send a localized, A/B tested push notification to multiple platforms in a single campaign. For more information about the new campaign workflow, see Creating a multi-platform push campaign.

Web push notification campaigns may not be available depending on your agreement with Swrve. If you would like this feature enabled for your app, contact your CSM at

Supported browsers

Swrve web push notifications are available on the following browsers and operating systems.

Browser Android iPhone Mac OS X Windows PC
Due to iOS limitations, we do not support web push on any browsers on iOS. Additionally, Mac OS does not support large images in web push notifications. If you include an image in your notification content, the web push still appears on Mac OS, but only includes the icon image.


Before you can create web push notification campaigns in Swrve, your development team must update your web app with the Swrve Web SDK for browsers, including generating a specific web-sdk API key on your app’s Integration Settings screen. For more information, see the Web SDK integration guide.

Creating web push notification campaigns

Web push notifications use the same campaign workflow as standard push notifications. For more information about creating campaigns in our streamlined campaign flow, see the following articles:

Next steps