• Intro to in-app messages

  • Swrve’s in-app messaging service enables you to talk directly to key user segments by creating and managing in-app messages. For example, you can: Improve conversion – Send time-limited offers to users who have interacted with the app for a specific period of time, visited the shop at least three times, but not converted. Assist users Read More


  • Creating in-app messages

  • The in-app message workflow enables you to create, customize, preview and test in-app messages. There are five main steps to create an in-app message: Select your campaign channel and message template. Add your message content. Define the target audience for your message and set the message trigger rules. Select custom goals to report the engagement Read More


  • A/B testing in-app messages

  • Use Swrve’s in-app message A/B testing feature to test and track up to 10 variations per message. When creating a new in-app message, use the A/B test feature to: Create up to 10 message variants and measure user response to different background images or call to action (CTA) buttons. Track and compare how variants are Read More


  • QA testing in-app messages

  • Swrve’s in-app message QA testing functionality has two main purposes: For your development team to test messages on a QA device to ensure in-app messaging is working properly before you create your first campaign. For you to test the content of new in-app messages before you launch a campaign. You can also pause active campaigns Read More


  • Localizing in-app messages

  • Create multilingual versions of an in-app message and automatically target users of each language, all within a single campaign, using Swrve’s in-app message localization. Track and view engagement results for each language group and adjust future campaigns accordingly. Presently, you can only select the option to localize or A/B test your in-app message—it’s not possible Read More


  • Managing in-app messages

  • Swrve’s Campaign center has two options for viewing your in-app message campaign results. To display only your in-app message campaigns, filter your campaign view by state and channel. To expand the campaign card and view high-level metrics of a specific campaign, select View metrics . To view a more detailed campaign report, on the Actions  menu, select View Read More