• Intro to in-app messages

  • Swrve’s in-app messaging service enables you to talk directly to key user segments by creating and managing in-app messages. For example, you can: Improve conversion – Send time-limited offers to users who have interacted with the app for a specific period of time, visited the shop at least three times, but not converted. Assist users Read More


  • Creating in-app messages

  • The in-app message workflow enables you to create, customize, preview and test in-app messages. There are five main steps to create an in-app message: Select your campaign channel and message template. Add your message content. Define the target audience for your message and set the message trigger rules. Select custom goals to report the engagement Read More


  • A/B testing in-app messages

  • Use Swrve’s in-app message A/B testing feature to test and track up to 10 variations per message. When creating a new in-app message, use the A/B test feature to: Create up to 10 message variants and measure user response to different background images or call to action (CTA) buttons. Track and compare how variants are Read More


  • QA testing in-app messages

  • Swrve’s in-app message QA testing functionality has two main purposes: For your development team to send test messages to your QA devices to ensure that in-app messaging is up and running before you create your first campaign. For you to test out new in-app messages before you commit to launching them. You can also pause Read More


  • Managing in-app messages

  • Swrve’s Campaign center has two options for viewing your in-app message campaign results. To display only your in-app message campaigns, filter your campaign view by state and channel. To expand the campaign card and view high-level metrics of a specific campaign, select View metrics . To view a more detailed campaign report, on the Actions  menu, select View Read More


  • In-app messaging best practices

  • This article provides suggestions about how to optimize your in-app messages. It covers best practices for the following: General design guidelines. Message creation. Message artwork. Targeting users. Configuring message display triggers. Selecting campaign goals to track and report on. A/B testing your in-app messages. General guidelines The following are general guidelines for designing in-app messages: Read More