Last modified August 31, 2019 by Shelly Wolfe

Managing your campaigns

Manage all of your Swrve campaigns, across all channels, in our unified Campaign center.

Swrve’s Campaign center provides a centralized, customizable view of all your campaigns. Filter your campaign view by state, channel, content, and schedule, and quickly view important details and metrics for individual campaigns without leaving the page. Create campaigns directly from the Campaign center using a streamlined workflow.

Campaigns center


Customizing your campaign view

Use the available filter conditions to personalize your campaign view from a broad overview of all your campaigns to a small set of targeted campaigns based on your personal requirements. The default view is all campaigns, but after you personalize your campaign view, the filter set is automatically saved in the most recent state until you clear the filters or make another selection. To clear your filter conditions and return to the default view, select Clear Filters. You can also use the search box to filter your campaigns by keyword.

Campaign filters

Customize your campaign view using the following filter options:

Filter Applies to
State – Filters campaigns by the current state
Draft Campaigns that are created but not yet scheduled or launched.
Pending Campaigns that are scheduled but haven’t reached the start date, or launched and in the process of sending.
Active Scheduled campaigns where the start date has passed, or any one time notifications, quick push notifications, or other campaign types that were launched immediately.
Inactive Previously active campaigns that were stopped, paused, or set to inactive.
Finished Campaigns that have finished sending or reached the scheduled end date.
Archived Campaigns that are manually archived.
Failed Campaigns that failed to send due to an error.
Channel – Filters the list by campaign delivery channel
Push notification Push notification campaigns, including standard push (one time and recurring), push via API, quick push, and geo-triggered notifications.
In-app message In-app message campaigns
Conversation Conversations campaigns
Email Email campaigns
SMS SMS campaigns
Location Legacy location-based campaigns. (Note: Location campaigns are deprecated and have been replaced by geo-triggered push notification campaigns. To filter for Geo Push campaigns, select Push Notification as the channel and enter the term ‘geo’ in the Search box.)
Background update Background update campaigns, both standard and via API.
Tags – Filters the list by campaign tags
Tag All campaigns associated with the selected tag(s).
Content – Filters the list by the campaign creator, created on date, or content
Created by Campaigns that a selected user created.
Created date Campaigns that were created on or during the specified time frame.
Localized Campaigns that include localized content.
A/B tested Campaigns that include A/B tested content.
Schedule – Filters the list by the scheduled campaign frequency
One time only Campaigns that were sent as a one-off occurrence.
Recurring Campaigns that are sent on a recurring schedule.

Filtering by tags

To filter your campaigns by tags, expand the tags section, and then search for or select the desired tags from the list.

Campaigns filter with Tags section expanded

For more information on creating and managing tags, see Campaign tagging.

Filtering by dates

To filter your campaigns by dates, select the timeline (After, Before, Between, On), and then enter or select the desire dates from the calendar.

Filter campaigns by Created date

Sorting campaign results

To order the displayed campaign results by various options, use the Sort by list.

Options to sort campaign results by


Viewing campaign details

To quickly view basic campaign details and high-level metrics, on the campaign card, select View metrics Campaign reports.

Expanded campaign card showing all campaign metrics

Depending on the delivery channel, the following details are displayed in the expanded card view:

  • Campaign details – displays the campaign status, owner, date created, and date last updated. Also displays number of variants and languages for localized or A/B tested campaigns, and campaign start and end dates, if relevant.
  • Metrics & performance – displays audience, engagement, and influenced metrics, if relevant, plus any custom metrics set when you created the campaign. For more information on channel-specific metrics, see the related campaign report page:

To view campaign details or make changes to a campaign, select the campaign name, Edit campaign  or Actions . For more information on the actions available from specific campaign reports, see the related links above.

Downloading campaign reports

To access the Download Campaign Reports screen, select Download campaign csv Download icon.

Download campaign csv button

For information on how to download your campaign reports as CSV files, see Downloading campaign reports.


Creating new campaigns

Create a campaign directly from the Campaign center by selecting Create campaign and selecting the relevant channel.

Campaign channel selector

After you select the delivery channel, you’re guided through the associated campaign workflow. For more information on how to create specific campaigns, see the following tutorials:


Stopping a campaign

To end an active campaign, on the campaign summary card, select the campaign name link or Edit campaign . The actions taken to stop a campaign depend on the campaign channel:

  • Push notifications: To stop a sending, recurring, or push via API campaign, select Stop campaign.
  • In-app messages and Conversations: To pause and edit an active campaign, select Pause & Edit. To end and automatically archive a campaign, select End Campaign.
  • Email and SMS: To stop a sending or recurring campaign, select Stop campaign.
  • Background updates: To stop a sending, recurring, or update via API campaign, select Stop campaign.

Next steps