• Intro to Resource A/B Testing

  • A/B testing is a method of marketing testing in which the population is split into two or more groups. These groups are presented with different versions of the same resource and their responses are measured. This section discusses A/B testing of resources but you can also use Swrve to test the contents of your in-app Read More


  • Creating Resource A/B Tests

  • The resource A/B test workflow enables you to easily create, start, QA test and finish resource A/B tests. There are six sets of steps involved in creating and managing a resource A/B test: Initiate the test and select the test type. Build the test. Define the test variants. QA test the A/B test (optional). Start and monitor the Read More


  • Targeting Users in A/B Tests

  • One of the main features of A/B testing is the ability to target specific users in a test. You can target the following types of users on the Build A/B Test screen of the resource A/B test wizard: All Users – anybody who uses the app is a participant. Only new users who join after Read More


  • QA Testing A/B Tests

  • You can deploy any resource A/B test to specific QA users of your app. This enables you to try as many tests as you want in your production environment without deploying it to your user base (that is, without starting the test) or having to recreate the test in a sandbox environment. There are two Read More


  • Aborting and Deleting A/B Tests

  • This article describes how to abort (stop), archive and delete resource A/B tests. Aborting A/B Tests If you decide an active resource A/B test is no longer of interest or relevance, you can immediately stop its execution. To abort the test, on the Resource A/B Test Details screen for that test, click Abort A/B Test. You Read More


  • A/B Testing Best Practices

  • Below is a collection of resource A/B test best practices using the Swrve service. Testing Tutorials Background: Your tutorial teaches your users how to use your app. A well-developed tutorial can help to retain users after install and is often the first area to focus on when trying to improve churn. Creating a funnel that Read More