• Targeting campaign audiences

  • Define your audience criteria and highly customize the targeting of your campaigns with any combination of user profile and user behavior filters with Swrve’s campaign audience builder. Audiences vs. segments Campaign audience filters are grouped under two sections: User Profile filters – criteria that is based on user, device, or event profiles. User Behavior filters Read More


  • Targeting your audience by event payloads

  • Target your users’ historical activity on a more detailed and granular level than ever before with Swrve’s behavioral event payload targeting system. Use Swrve’s new event payload targeting system to create more focused and refined campaign audiences. You might already target your users based on the count or recency of an event—for example, users who searched Read More


  • Targeting your audience by geoplace activity

  • Deliver personalized campaigns based on users’ historical geoplace activity with Swrve’s geoplace targeting. Swrve’s powerful behavioral event payload targeting system supports targeting your audience based on historical geoplace entry and exit events. Create audience filters based on your users’ interaction with your geoplaces, in combination with any other number of custom geoplace properties, user profile Read More