• Targeting campaign audiences

  • When you create a new campaign, use the target audience options to define your audience criteria and highly customize the targeting of your campaigns with any combination of user profile and user behavior filters. This article explains how to use the audience options available to target your campaigns. Audiences vs. segments Audience filters are grouped Read More


  • Targeting your audience by event payloads

  • Target your users’ historical activity on a more detailed and granular level than ever before with Swrve’s behavioral event payload targeting system. Use Swrve’s new event payload targeting system to create more focused and refined campaign audiences. You might already target your users based on the count or recency of an event—for example, users who searched Read More


  • Targeting your audience by geoplace activity (New!)

  • Deliver personalized campaigns based on users’ historical geoplace activity with our new geoplace targeting. We’ve updated our behavioral event payload targeting system to support audience targeting based on historical geoplace entry and exit events. Create audience filters based on your users’ interaction with your geoplaces, in combination with any other number of custom geoplace properties, Read More