• Intro to Conversations

  • Create multi-page, interactive in-app messages with Swrve Conversation campaigns. Swrve Conversation campaigns provide a rich media editor to help you create and deliver interactive in-app messages using any combination of text, images, video, surveys, or rich button actions. This flexible in-app campaign channel comes with a default set of customizable templates for the most common scenarios. Read More


  • Creating Conversations

  • The Conversation workflow enables you to create, customize, preview and test Conversations. There are five main steps involved in creating a Conversation: Create a new campaign and select the campaign channel. Select a Conversation template and add your content. Define the target audience for your Conversation and set the Conversation trigger rules. Select custom goals to report the Read More


  • About Conversation templates

  • Swrve provides several predefined templates that give you a starting point for adding different types of content to your Conversation campaign. The templates include default images, text, and buttons. You can edit the default content at any time, including removing or adding pages as needed, and customize the pages using any combination of text, images, video, or Read More


  • Editing Conversations

  • In the Conversations workflow, the WYSIWYG editor provides several tools to help you add to and edit the content of your Conversations. Select a predefined page template or build your own pages using any combination of text, images, videos, and survey questions to create a rich media and engaging experience for your target audience. This article explains how to Read More


  • QA testing Conversations

  • Swrve’s Conversation QA testing functionality has two main purposes: Your development team can use it to test Conversations on QA devices to ensure that Conversations are up and running before you create your first campaign. Your product and marketing teams can test and preview Conversations on real devices before they commit to launching the campaign. QA Read More


  • Managing Conversations

  • Swrve’s Campaign center has two options for viewing your Conversation campaign results. To display only your Conversation campaigns, filter your campaign view by state and channel. To expand the campaign card and view high-level metrics of a specific campaign, select View metrics . To view a more detailed campaign report, on the Actions  menu, select Read More


  • Conversations best practices

  • This article provides suggestions about how to optimize your Conversations. It covers best practices for the following: General design guidelines. Conversation creation. Targeting users. Configuring Conversation display triggers. General guidelines The following are general guidelines for designing Conversations: Avoid over-exposing users to too many Conversations within a short timeframe. Segment and target specific users as effectively as possible. Read More