• Intro to Conversations

  • Conversation Campaigns provide a rich media editor for creating and delivering any in-app conversation with text, images, video, surveys and rich button actions. This flexible in-app campaign type comes with a default set of customizable templates for the most common scenarios. These include videos, announcements, promotions, surveys, onboarding tutorials, and various device permission requests (for example, Read More


  • Creating Conversations

  • The Conversation workflow enables you to create, customize, preview and test Conversations. There are five sets of steps involved in creating a Conversation: Select a Conversation template. Add your Conversation content. Define the target audience for your Conversation and set the Conversation trigger rules. Select custom goals to report the engagement or conversion of users following exposure to the Conversation. Read More


  • Conversations Text Styling (New!)

  • Swrve Conversations now include support for using custom fonts, advanced text styling and setting page background color, enabling you to apply brand-specific styles to the text blocks in your Conversations campaigns. Conversations text styling requires upgrading your app to Swrve SDK version 4.8 or later. Once you have upgraded your app to the new SDK, and released it Read More


  • About Conversation Templates

  • A Conversation template is a predefined template that gives you a starting point for adding different types of content to your Conversation. The templates include default images, text and buttons. You can edit the default content at any time, including removing or adding pages as needed, and customize the pages using any combination of text, images, video or Read More


  • Editing Conversations

  • In the Conversations workflow, the WYSIWYG editor provides several tools to help you add to and edit the content of your Conversations. Select a predefined page template or build your own pages using any combination of text, images, videos and survey questions to create a rich media and engaging experience for your target audience. This article explains how to Read More


  • QA Testing Conversations

  • Swrve’s Conversation QA testing functionality has two main purposes: Your development team can use it to send test Conversations to your QA devices to ensure that Conversations are up and running before you create your first Conversation. Your product and marketing teams can test and preview Conversations on real devices, before they commit to launching the Read More


  • Managing Conversations

  • Swrve provides two main views to enable you to manage Conversations: The Conversations overview screen provides a summary of all of your Conversations, grouped by status. The tabs on the individual Conversation screen display more detailed information for a selected Conversation, depending on the status of the campaign. To view the Conversations overview screen, on the Campaigns menu, click Read More


  • Conversations Best Practices

  • This article provides suggestions about how to optimize your Conversations. It covers best practices for the following: General design guidelines. Conversation creation. Targeting users. Configuring Conversation display triggers. General Guidelines The following are general guidelines for designing Conversations: Avoid over-exposing users to too many Conversations within a short timeframe. Segment and target specific users as effectively as possible. Read More