• Targeting users by churn propensity

  • Target your users based on their risk of churning with Swrve’s new churn propensity user property. What are churn propensity scores? Swrve generates a score for each user who has not already churned from your app on a scale of 0 to 100 indicating how likely they are to churn—that is, how likely they are Read More


  • How do I target my audience using event recency?

  • Swrve’s audience filter tool enables you to define multiple filters and highly customize the targeting of your resource A/B tests, in-app messages, conversations and push notification campaigns. You can use event recency filters and operators to target and track your audience based on the recency of custom events or purchases; for example, users who have or Read More


  • How do I target my audience using date user properties?

  • As of Swrve SDK version 4.7, target and track your audience based on the date and time of custom user properties with date-typed user properties. For example, target users who have an upcoming event, such as a flight or concert, or ask customers to leave a review a few days after an event, such as Read More


  • Why is segment data not displayed before the segment creation date?

  • This is because KPIs are only calculated going forward in Swrve. The user state, however, is retroactive, so if you have a user who has spent money in the past, for example, they are displayed in your payers segment the next time they use your app.


  • How do I use real-time targeting?

  • Swrve introduced the ability to update segments on a near real-time basis in January 2014. Previously, users were added to segments within approximately 60 minutes. Thanks to the real-time feature, KPI charts populate at a faster rate, allowing quicker insight into user progression, engagement and conversion. This is useful not only upon app launch, but Read More