• Managing events

  • Swrve tracks user behavior by means of events. Each time one of your app users performs an action you’re interested in, you send Swrve an event to track it. You can use app-generated events to trigger campaigns, while app-and server-generated events help you define segments and power analytics. Swrve analyzes these events and produces reports that Read More


  • Managing resources

  • Test how users respond to variants in resources such as changes to prices, settings or GUI items with Swrve’s resource A/B testing functionality. For more information about resource A/B testing, see Intro to resource A/B testing. Resources are the core of A/B testing. A resource may be: A difficulty setting. An in-app purchase item. UI Read More


  • Configuring event payloads

  • To properly capture the fine granularity of your target audience using payload targeting, you must first configure the events and payloads you want to use for targeting purposes. This article explains how to configure event payloads for audience targeting in your Swrve dashboard. If you need further assistance, contact your CSM at support@swrve.com. They will work Read More