• Managing Events

  • Swrve tracks user behavior by means of events. Each time one of your app users performs an action you’re interested in, you send Swrve an event to track it. You can use app-generated events to trigger campaigns, while app- and server-generated events help you define segments and power analytics. Swrve analyzes these events and produces reports Read More


  • Managing Resources

  • Swrve’s resource A/B testing functionality enables you to test how users respond to variants in resources such as changes to prices, settings or GUI items. For more information about resource A/B testing, see Intro to Resource A/B Testing. Resources are the core of A/B testing. A resource can be: A difficulty setting. An in-app purchase item. Read More