Last modified September 3, 2018 by Shelly Wolfe

Push notifications to in-app campaigns

Use Swrve’s new campaign linking feature to improve campaign engagement by displaying a related in-app message or conversation campaign immediately after a user engages with a push notification.

It’s now easier than ever to link your push notification campaigns to a relevant in-app message or conversation campaign. There are two main steps involved in configuring a push to in-app campaign link:

  1. Create and launch the in-app message or conversation, with a target audience that the campaign will inherit from a linked push notification campaign.
  2. Create and launch your push notification campaign, selecting the in-app message or conversation campaign as the engagement action.
Linking push notifications to in-app message or conversation campaigns requires updating your app to Swrve SDK version 5.3 or higher. Customers using a pre-5.3 version of the SDK in your app will still receive the push notification but the linked in-app message or conversation will not be displayed.

Create an in-app campaign with external audience

To link your push notification to an in-app message or conversation campaign, first create the in-app message or conversation campaign and define your target audience. For general information on creating in-app message and conversation campaigns, see Creating in-app messages and Creating conversations.

On the Set Target step of the in-app message or conversation campaign workflow, under Define Target Audience, select External Audience, and then select Push Notification.

external audience push notification

To make the in-app message or conversation campaign available for linking to a push notification, the campaign must be active, so when you’re finished setting up the campaign, select Launch as soon as possible. After launching the campaign, you are ready to create the push notification that will link to this in-app message or conversation.


Create a linked push notification campaign

After you create and launch your in-app message or conversation campaign, follow the regular campaign workflow to create your linked push notification.

On the Add Content step of the workflow, under Buttons & Actions, the On Engage list now includes the options Link to In-App Message and Link to Conversation:

link to campaigns list

After you select the related option, any in-app message or conversation campaigns that you set up to use an inherited audience are displayed in the selection list. Select the campaign you want to have displayed when a user engages with the push notification:

linked campaigns

Schedule or launch the push notification campaign as needed. Once the campaign is sent, when a customer receives and engages with the notification, the app will open and automatically display the linked in-app message or conversation.

As noted above, any customers using a version of your app that isn’t using Swrve SDK 5.3 or higher will still receive the push notification but not have the linked in-app or conversation campaign displayed. Also, the in-app message or conversation only displays if the customer’s device is online—the device does not display linked campaigns if it is in offline mode.

Linked campaign reporting

Swrve generates the usual reports for push notifications and their linked in-app message or conversation campaigns. In the push notification campaign report, the Engagement Metrics include a link to the related in-app or conversation campaign report:

linked campaign report


Ending linked campaigns

If you try to end a linked in-app message or conversation campaign, a warning message is displayed and prompts you to confirm you want to end the campaign. Depending on the type of push notification campaign you created, you might want to leave the linked in-app message or conversation campaign active until your audience has had ample opportunity to engage with the push notification.


Next steps