Platform

Create and manage set lists of users and then use the lists to target your campaign audiences with Swrve’s new user lists feature. Swrve’s campaign audience builder supports targeting your users based on their historical behavior and user profile data—for example, users who searched for a flight in the last seven days or who have Read More

Get a detailed snapshot of your users’ current state and create highly contextual, personalized experiences with Swrve user properties. Swrve captures and stores data, such as a user’s preferences, favorites, or device information in the form of user properties. The Swrve SDK automatically updates a comprehensive list of default properties at the start of each Read More

Swrve tracks user behavior by means of events. Each time one of your app users performs an action you’re interested in, you send Swrve an event to track it. You can use app-generated events to trigger campaigns, while app- and server-generated events help you define segments and power analytics. Swrve analyzes these events and produces Read More

Test how users respond to variants in resources such as changes to prices, settings or GUI items with Swrve’s resource A/B testing functionality. For more information about resource A/B testing, see Intro to resource A/B testing. Resources are the core of A/B testing. A resource may be: A difficulty setting. An in-app purchase item. UI Read More

To properly capture the fine granularity of your target audience using payload targeting, you must first configure the events and payloads you want to use for targeting purposes. This article explains how to configure event payloads for audience targeting in your Swrve dashboard. If you need further assistance, contact your CSM at support@swrve.com. They will work Read More