Amplitude
Amplitude is an analytics platform that provides valuable insights into user behavior. Send user behavior data, events, and attribution information to Amplitude based on a user’s interaction with your mobile app with the Swrve Amplitude integration.Supported actions
Swrve’s Amplitude integration supports the following outbound actions:
- Send an attribution event
- Send other events
- Update Amplitude user profile with Swrve properties
There are two main steps involved in configuring the actions for the Amplitude integration:
- Create a custom event in the Swrve SDK for the user action you want to use to trigger the selected outbound action; for example, install_[campaign name].
- Create a rule that is triggered on receipt of the designated event and uses the outbound action to send events or user profile information to Amplitude.
Use cases
Send attribution
Send an attribution event to notify Amplitude of the channel through which the user was acquired. For example, the name of a paid referrer channel or campaign.
Track event
Create events in Amplitude using Swrve data. This could be Swrve events or anything you wanted to track in Amplitude.
Update user profile
Update user profile information in Amplitude with data collected by Swrve.
Amplitude configuration
In most instances, your CSM will set up your Amplitude configuration, however you might need to provide them with certain credentials. To view your active Swrve integrations, on the Manage menu, select Adaptors.
Step 1: To access the configuration settings, on the Amplitude card, select Configure.
Step 2: Complete the following fields as required:
| Field | Description |
|---|---|
| API Key | Your Amplitude application API key. To view this value, on the Amplitude user menu, select Settings > Projects. |
Step 3: To save the configuration settings, select Save.
After you select Save, the status of the Adaptor changes to Active and the Deactivate button is available.
Amplitude actions
This section describes the fields that are included when creating a new rule using the selected action. For certain inbound actions, Swrve automatically creates a rule, while your CSM will likely configure any outbound actions. Most fields have the option to manually enter the value or to select a user property from the list to have Swrve automatically populate the value when the rule is processed.
Send attribution
Sends attribution information to Amplitude. If Amplitude cannot match the attribution event to an existing user, they hold the data for up to 24 hours. If Amplitude can’t match a user to that event within 24 hours (using IDFA or ADID), they will drop the data.
| Field | Required / Optional | Description |
|---|---|---|
| Event Type | Required | The event type being sent. You should prefix the event type with your company’s name in brackets. For example, [YOUR COMPANY] Install. |
| Platform | Required | The user’s platform, either iOS or Android. |
| Identifier for Advertiser | Required (iOS only) | The Apple Identifier for Advertiser (IDFA). For iOS devices, you can send either the IDFA or the IDFV but you must send at least one. |
| Google Play Services ADID | Required (Android only) | The Google Advertising ID. |
| Identifier for Vendor | Optional (iOS only) | The Identifier for Vendor (IDFV). For iOS devices, you can send either the IDFA or the IDFV but you must send at least one. |
| Android ID | Optional (Android only) | The Android ID. |
| User Properties | Optional | A dictionary of attribution properties for the user. You should prefix the value with your company’s name in brackets. |
Track event
Registers events with Amplitude.
| Field | Required / Optional | Description |
|---|---|---|
| User ID | Required | The user identifier specified by you. For example, a username or internal unique identifier used to track your user that is shared between Swrve and Amplitude. This value is required if Device ID is blank. |
| Device ID | Required | A device-specific identifier. This value is required if User ID is blank. |
| Event Type | Required | A unique identifier for your event. Amplitude reserves the use of the following names:
|
| Event Properties | Optional | A dictionary of key-value pairs that represent additional data you want to send with the event. |
| User Properties | Optional | A dictionary of key-value pairs that represent additional data tied to the user. Each distinct value is displayed as a user segment on the Amplitude dashboard. |
| Time | Optional | The timestamp of the event in milliseconds since epoch. |
| App Version | Optional | The current version of the app the user has installed. |
| Language | Optional | The language the user has set. |
| Revenue | Optional | The revenue generated by the event. |
| Latitude | Optional | The user’s latitude. |
| Longitude | Optional | The user’s longitude. |
| IP Address | Optional | The user’s IP address. |
| Identifier for Advertiser | Optional | The Apple Identifier for Advertiser (IDFA). |
| Google Play Services ADID | Optional | The Google Advertising ID. |
Update user profile
Updates the user profile information in Amplitude with data collected by Swrve.
| Field | Required / Optional | Description |
|---|---|---|
| User ID | Required | The user identifier specified by you. For example, a username or internal unique identifier used to track your user that is shared between Swrve and Amplitude. This value is required if Device ID is blank. |
| Device ID | Required | A device-specific identifier. This value is required if User ID is blank. |
| User Properties | Required | A dictionary of key-value pairs that represent additional data tied to the user. Each distinct value is displayed as a user segment on the Amplitude dashboard. |
| App Version | Required | The current version of the app the user has installed. |
| Platform1 | Optional | The user’s platform. |
| OS or Browser Name1 | Optional | The user’s mobile operating system (OS) or browser. |
| OS or Browser Version1 | Optional | The user’s mobile OS or browser version. |
| Device Brand1 | Optional | The user’s device brand. |
| Device Manufacturer1 | Optional | The user’s device manufacturer. |
| Device Model1 | Optional | The user’s device model. |
| Device Type1 | Optional | The user’s device type. Note: Do not use this field if you’re already using Device Brand, Device Manufacturer, and Device Model. |
| Carrier1 | Optional | The user’s mobile network operator. |
| Country2 | Optional | The user’s country. |
| Region2 | Optional | The user’s geographical region. |
| City2 | Optional | The user’s city. |
| Designated Market Area2 | Optional | The user’s Designated Market Area (DMA). |
| Language | Optional | The language the user has set. |
| Paying User | Optional | The paying status of the user. |
| Start Version | Optional | The initial version of the app that the user installed. |
1 You must update all of these fields (Platform, OS or Browser Name, OS or Browser Version, Device Brand, Device Manufacturer, Device Model, Device Type, Carrier) at the same time. If you set any one of these fields, it resets all of the others if they are not also set in the same event.
2 You must update all of these fields (Country, Region, City, DMA) at the same time. If you set any one of these fields, it resets all of the others if they are not also set in the same event.