Mandrill is a transactional email delivery and management service offered as an add-on for Mailchimp. Trigger custom and template-based emails from Swrve based on user actions within the app with Swrve’s Mandrill integration.

Supported actions

Swrve’s Mandrill integration supports the following actions:

Outbound actions

• Send a custom email
• Send a template-based email

Inbound actions

• Process email delivery and email engagement events from Mandrill

Use cases

Transactional emails

Transactional emails are sent in response to a user’s real-time action in the app. For example:

• Send a welcome email after the customer completes the sign up process.
• Send a purchase receipt email after the customer completes a purchase.

Using the Mandrill connector, Swrve triggers a transactional email upon receipt of a selected user action that is configured as a mobile event. There are two main steps involved in triggering transactional emails via the Mandrill integration:

1. Create a custom event in the Swrve SDK for the user action that you want to use to trigger the email send process; for example, registration_complete.
2. Create a rule in Swrve that is triggered on receipt of the designated event and uses the Send Custom Email or Send Template Email action to send the email.

Update user properties

The Mandrill connector sends email delivery and engagement events to Swrve, which you can use as part of your campaign engagement analysis or to trigger actions in Swrve. For example, if a customer unsubscribes from receiving emails, use the receipt of the Unsubscribe event to trigger a rule in Swrve that updates the value of a user property called email_unsubscribed to true. You could then target those users with a push notification instead.

Mandrill configuration

In most instances, your CSM will set up your Mandrill configuration, however you might need to provide them with certain credentials. To view your active Swrve integrations, on the Manage menu, select Adaptors.

Step 1: To access the configuration settings, on the Mandrill card, select Configure.

Step 2: Complete the following fields as required:

Step 3: To save the configuration settings, select Save.

After you select Save, the configuration status changes to Active and the Deactivate button is available. If you Activate or Deactivate the configuration at any time, the changes apply to both the outbound and inbound actions.

Mandrill actions

This section describes the fields that are included when creating a new rule using the selected action. For certain inbound actions, Swrve automatically creates a rule, while your CSM will likely configure any outbound actions. Most fields have the option to manually enter the value or to select a user property from the list to have Swrve automatically populate the value when the rule is processed.

Send custom email

Triggers a fully composed email that is sent from Mandrill. Complete the following fields to include the values required to send the email.

Send template email

Triggers a template-based email that is sent from Mandrill. Complete the following fields to include the values required to send the email.

Inbound actions

The Mandrill inbound actions use webhooks with the Mandrill system to receive asynchronous email delivery and engagement events. The webhooks are set up when you activate the Mandrill integration. Mandrill sends the following events to Swrve: