Platform

Retention refers to the percentage of users who revisit the app after using it for the first time. Day 1 retention, for example, is the percentage of users who revisit the app 24 – 48 hours after Swrve first sees them (retention is based on a 24-hour rolling clock). You can use retention figures to Read More

Reengagement refers to the percentage of users that used the app yesterday and were also active today (regardless of their install date). Reengagement is based on a 24-hour rolling clock and users can contribute to this KPI only once per day. Day 1 reengagement, for example, is the percentage of users who started a session Read More

Swrve’s Currency Given KPI gives insight into the type and amount of in-app currency that has been given by the app to the user (without generating any revenue for the app). This KPI helps deal with situations where users are granted an initial amount of in-app currency for joining the app, for completing specific tasks Read More

Session metrics are useful for understanding your users’ engagement with your app. In terms of Swrve KPIs, there are three related metrics that you can examine: Session Count Avg Session Length Avg Time in App per Day For a general overview of the KPIs available in Swrve, see Intro to KPIs. For more information about Read More

Swrve can keep track of the amount of revenue generated by each real-currency transaction visible to your app. The Revenue figure displayed on the KPI metrics dashboard is calculated by summing the amounts supplied for each ISO 4217 currency using a fixed exchange rate table (to USD) that is updated from time to time. For more Read More