Email and SMS campaign content
Swrve’s streamlined campaign workflow gives you several options to set up, customize, and manage your campaigns. The new campaign workflow is now available for all campaign types except Conversations and geo-triggered notifications. This article covers adding content to an email or SMS campaign. For information about adding content other campaign channels, select one of the following links:
To add or edit your campaign content from the campaign build screen, on the Content block, select add + or edit . The options available for adding content depend on the campaign channel and provider. The following instructions use SendGrid as the provider for the email example and Twilio for SMS.
Personalizing your content
Certain boxes include the option to personalize your content with custom user properties—for example, the user’s name or email address. If relevant, select Insert property to display the Insert a user property dialog. For more information personalizing email content, see Campaign personalization.
Adding campaign content
Select a tab for details on how to add content to third-party email or SMS campaigns.
Email setup is where you enter the sender, recipient, and subject information for the email. To include custom properties with any value, select Insert property .
- From name: Enter the the sender’s name.
- From email: Enter the the sender’s email address.
- To: Select Insert property to select the user property that contains the recipient’s email address.
- Subject: Enter the subject for the email.
Select an option for adding your email content: template or HTML/plain text.
For third-party party email, templates are managed in your third-party system and then are available to select from the Template ID list. Select a template from the list and, if required, use the Substitutions section to personalize the email template with user-specific values. Each substitution tag in the third party email provider can be mapped to an appropriate Swrve user property to populate a list of replacement text for that tag in the email template body.
Select this option to enter your content in HTML and plain text.
The following options are available for editing and previewing the email:
SMS setup and content
Select your message recipient and sender details and enter your message content. To send a test SMS, select . Enter the number you want to send the message to using international format (for example, +12135551234), and then select Send.
- Message Recipient Phone Number: Use the Insert property dialog to select the custom user property that contains the destination phone number.
- Sender Number: Select the phone number, short code, or Messaging Service that sends the message. For Twilio, this is a Twilio phone number that you own, formatted with a ‘+’ and country code, for example,
+16175551212(E.164 format). You can also use a Messaging Service SID.
- Message Body: Enter the text for the message you want to send, limited to 1600 characters. To include custom properties values in your message text, select Insert property .
When you have finished adding your content, select Save.
- Set custom goals to measure the success of your campaign. For more information, see Campaign goals.
- Define your campaign audience. For more information, see Targeting campaign audiences.
- Schedule and launch your campaign. For more information, see Scheduling your campaign.